Branding TBH Creative refined Baker Hill’s logo and color palette to strengthen and modernize their brand identity assets. We focused on creating a more dynamic, cohesive, and comprehensive identity system with the flexibility to work in a wide range of applications, both online and offline. Though we completed our first—and primary—integration of their updated brand identity assets as part of our website redesign work, TBH Creative continues to help Baker Hill incorporate their refreshed logo and color palette into everything from tradeshow booth and office signage to sales collateral materials, such as posters and magazine advertisements.
Paid search marketing Through campaigns created and managed through Google Ads and Bing, we drive targeted traffic to Baker Hill's website, directing potential leads to specific landing pages featuring customized messaging that provides answers to questions they were researching online. RESULTS Four times more leads come through via paid ads Nearly doubled their prior average click-through rate