Consistency is worth the extra effort.
Although online channels have increased the reach and available volume of communication opportunities, the need for print has not gone away. In fact, your company brand and "leave behind" or follow up collateral are more important than ever in today's fast-paced digital world.
Professionally printed materials such as brochures, postcards, newsletters, posters, annual reports and full identity packages (letterhead, business cards and envelopes) provide long-term impact to your customers or prospective clients. Your identity package is a representation of your business and a good brand establishes visibility, credibility, and trust. A professional brand makes you memorable and will take your business a long way. These pieces deliver a multifaceted message to your targeted audience. Printed collateral often lend to referencing back to your website or online profiles for more information.