Your brand is more than your logo.
From the email sent by a customer service rep to the look and feel of your website’s contact form, every single way your company represents itself aesthetically, verbally, and even experientially to your customers conveys a message.
But, is that message consistent across channels? Does that message reinforce what your want your customers to think about your company? Does it help you cultivate trust and maintain customer loyalty?
Amazon founder Jeff Bezos puts it best: “Your brand is what other people say about you when you’re not in the room.” To find success in your marketing outreach, make sure the sum of all your communications align with your customers’ experiences of your products and services.