Advocacy campaign

Inspiring new interest in precast concrete through an advocacy campaign and interactive website

Precast Life home page web design preview

To spark greater awareness of career opportunities and innovation in precast concrete, the National Precast Concrete Association partnered with TBH Creative to bring the “Precast Life” campaign to life. We built the brand, produced a promotional video, and created an engaging, interactive website filled with resources for students, educators, community leaders, and the public.

Ongoing work includes multi-tiered advertising and social media strategies, expanding the campaign’s reach, and encouraging more people to explore the possibilities of a future in precast.

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Read what the client said on Clutch

Services

Analytic Reporting Branding Digital Marketing Paid Advertising Video Services Web Design & Development Website Planning

Preview of What's old is new landing page

Preview of What's gray is green landing page

Preview of Build with the best landing page

Preview of Precast protects landing page

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Campaign launch video

Created as the centerpiece for the Precast Life campaign, this promotional video introduces the power and impact of precast concrete in everyday life. Designed to spark curiosity and build excitement, the video sets the tone for the website experience and broader outreach on social media.

Welcome to the Precast Life

Statistic: Precast storm shelters are built to withstand winds over 200 mph

Preview of precast life website Discover precast page on mobile

“We couldn’t have asked for a better partner to build this brand from the ground up and launch it into the world. Thanks to the TBH Creative team for making this dream a reality.”

Christy Denault
VP of Marketing & Communications

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