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Marketing strategy services

Strategy powers success

There’s no one-size-fits all in digital marketing. Some businesses thrive with inbound marketing and regular content offers, while others see results with targeted email campaigns and Google search ads.

What makes a successful marketing plan?

No guesswork. Just well-defined goals, detailed buyer analysis, evidence-based market insights, and a step-by-step marketing strategy services plan that gets you on the optimal path to growth.

At TBH Creative, we don’t do cookie-cutter. We build a custom digital marketing plan on a sturdy foundation—a thorough audit, competitive analysis, and creation of detailed audience personas.

From there, we craft action plans that align with your goals. We’ll help you prioritize, plot activities out across a timeline, set up reporting measurements, and promptly move into execution.

Tatum laughing in meeting

Goal definition

Clear, measurable objectives are the foundation of success. They align outputs with outcomes, driving more focused execution and stronger results.

Content audit

Understand how you’re leveraging content, and if you’re using the right messages, formats, and platforms to connect with your audiences.

Competitor analysis

Understanding the competition allows your brand to capitalize on gaps in the market and claim territory best suited for your offerings.

Campaign direction

Determine which creative approach best synchronizes the right combination of tactics to reach a targeted goal.

Promotion planning

The right mix of channels and tactics gets your content in front of the right audience at the right time, driving conversions.

Brand, website, and marketing audit

Discover what’s working and what isn’t to ensure that your digital presence is optimized for success and aligned with your overall goals.

Digital strategy partnership clients

Laying the foundation for new ad strategies and greater patient engagement
Marketing strategy and account-based marketing initiatives introduce interior design agency to new markets
Refreshing a trusted brand and launching a new laundry service for growth
Website redesign and digital marketing help regional medical center better serve their community
Custom HubSpot website redesign enhances brand
Website redesign and brand refinement to drive engagement

Working with TBH Creative has been a true strategic partnership. I really value their thoughtful approach and the depth of research that drives their creative work. They helped us update and showcase the Strategic Coach brand, bringing clarity and consistency to our visuals across platforms and channels, improving workflows, and driving results. They make every project easier, and I can always count on them to deliver incredible work.

Lynda Spencer
Lynda Spencer
Marketing Manager & Strategist
Strategic Coach

Marketing Partnership Master Plan™

TBH team creating a healthcare marketing strategy

Growth takes getting in the weeds

Given that brands with digital strategies are 60% more likely to meet their marketing goals, having a results-focused plan that defines priorities and steps to impact is a non-negotiable for growth. When describing how we start projects, “detail-oriented” is an understatement.

How it works

During our six to ten week “masterplan” project, we

  • Pore over the data and assets that you have available
  • Meet with you to discuss the findings
  • Compile recommendations for marketing strategy services covering what can be done, how long the work will take, and what the ROI will be

Why it works

Most of our clients have had less-than-ideal previous experiences with a marketing agency and are worried about the results. That’s why we do the masterplan project—to answer these questions, set expectations, and get to know the true working partnership.

What you’ll learn

Following the evaluation process, you’ll clearly understand

  • Difficulty, cost, and how to manage both factors
  • What a reasonable timeline will look like
  • How to execute

Good strategy is more than a gut feeling

We’ll listen and work hand-in-hand with you and your team to develop an out-of-the-box plan that delivers.

Client successes

FAQs about digital marketing strategy

Get quick answers about working with our Indianapolis digital marketing and web design agency.

We ask for transparency from our clients so we can gather input from key stakeholders. By understanding audience needs and staying flexible, we can define goals and identify which marketing strategy services will drive results.