Logansport Memorial Hospital
Web strategy and design
Website redesign and digital marketing help regional medical center serve their community
Since our first project together in 2012, TBH Creative has worked with Logansport Memorial Hospital to make continual improvements in online outreach by helping with inbound marketing strategy and content development, email marketing, website design and development, social media management, blogging, Google ads strategy and management, and more.
Goals—
- Increase new patient appointment requests
- Create and promote health content for the residents of small community
- Improve brand recognition and reputation
Aster Awards for healthcare marketing—
- 2021: Professional Recruitment Series (Silver)
- 2020: Health Management Resources Campaign (Silver)
- 2019: OB/GYN Service Line (Gold)
- 2019: Healthcare Website Design (Silver)
Read a Q&A with the client
Read what the client said on Clutch
Basic Interior web page
Blog Post web page
Physician Detail web page
Basic landing page
Email marketing
2016: TBH Creative kicked off quarterly email marketing with Logansport Memorial Hospital to gather data necessary to do more effective messaging with targeting.
2017: Since their starting email list had no segmentation, we launched a campaign that resulted in 42% of contacts self-selecting into health services segmentation buckets. This new information has made it possible to tailor marketing email content based on patients’ interests.
2019 & 2020: TBH Creative launched campaigns to support services and treatment offerings, including OB/GYN pregnancy care, orthopedics/total knee replacement surgery, and chronic wound care.
Results—
↑ 64% open rate (chronic wound care)
↑ 76% click-through rate (orthopedics/total knee replacement surgery)
Social media marketing management
Ongoing: The goals of Logansport Memorial Hospital’s social media marketing efforts include expanding their reach, growing brand awareness, sharing important health news and service line information, and building connections with patients and the community.
Results—
↑ 18% new followers
↑ 142% engagement
↑ 194% website traffic
Event marketing
2015: TBH Creative redefined the brand identity for Logansport Memorial Hospital’s annual River Bluff Run event, an annual 5K held every October.
We developed event marketing assets including a logo and tagline, selected new fonts, created a color palette, designed a billboard and print collateral, and provided design guidelines and templates for additional promotions.
The project also included:
- Photography art direction
- Event website creation
- Facebook advertising assistance
See the full story
Digital storytelling
2016: TBH Creative helped Logansport Memorial Hospital highlight patient stories on their website to bring these real patient experiences and successes to life.
The project also included:
- Campaign microsite design and development
- Custom graphics creation for promotion
- Form development to capture more stories
HMR digital marketing campaign
2019: TBH Creative helped Logansport Memorial Hospital create an award-winning healthcare marketing campaign to promote the hospital’s Health Management Resource (HMR) program, a medically-supervised weight-loss program.
The project also included:
- Service line web pages
- Consultation request forms
- Blog post writing
- Social media strategy, post creation, and ad management
Results—
↑ 7% form submission rate
↑ 260% new contacts
Results
124%
appointment requests
compared to previous year
Strategic marketing and web design increase lead generation
34%
cost per click
compared to previous year
Campaign strategies improve Facebook advertising CPC
3
Aster Awards
Healthcare marketing projects recognized for excellence
I appreciate TBH Creative’s expertise and guidance. The team is knowledgeable, detail-oriented, and very creative. I trust their work and opinions on any endeavor that we pursue, and I look forward to partnering with them for years to come.
Carmen Jones, Marketing Coordinator
About Logansport Memorial Hospital
Logansport Memorial Hospital is a community hospital in Indiana serving people in Cass County and throughout north-central Indiana. The healthcare facility is a not-for-profit, county-owned, regional medical center.
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