Logansport Memorial Hospital

Web strategy and design

Strategic website redesign and robust digital marketing campaigns help regional medical center better serve community

Since our first project together in 2012, TBH Creative has worked with Logansport Memorial Hospital to make continual improvements in online outreach by helping with inbound marketing strategy and content development, email marketing, website design and development, social media management, blogging, Google ads strategy and management, and more.

Goals—

Increase new patient appointment requests
Create and promote health content for the residents of small community
Improve brand recognition and reputation

First hired: 2018

Services

Logansport Memorial Hospital desktop homepage web design

Logansport Memorial homepage mobile web design

Visit website

Basic Interior web page

Blog Post web page

Physician Detail web page

Landing page

Event Marketing

Logansport Memorial Hospital holds a 5K and fun walk called the River Bluff Run event every October.

TBH Creative redefined the event’s brand elements in 2015, developing a bunch of new assets including an event logo and tagline, selecting new fonts and a color palette, billboard design and print collateral, and defining promotional design layout styles.

Additional services provided included:

Photography and art direction
Print collateral design
Event website creation
Facebook advertising assistance

River Bluff Run Event with Logansport Memorial Hospital

Logansport Memorial Patient Stories Campaign

Digital Storytelling

TBH Creative helped Logansport Memorial Hospital highlight patient stories on their website to bring to life these real patient experiences and treatment successes.

The project included:

Campaign microsite design and development
Custom graphics creation for promotion
Form development to capture more stories

Email Marketing

In 2016, TBH Creative helped Logansport Memorial Hospital launch its strategic email marketing work.

Their existing email list had no segmentation. TBH Creative helped LMH launch a campaign in early 2017 to gather additional recipient information. As a result of this campaign, 42% contacts self-selected into health services segmentation buckets to enable tailoring content based on patients’ interests. This customization also improved open rates to an average of 29.8%, nearly double the healthcare industry’s average email open rate of 16.87%.

Social Media Management

The goals of Logansport Memorial Hospital’s ongoing social media marketing efforts include expanding their reach and engaging positively with patients and the community.

The successes so far include:

Growing the Facebook page following by 1,200+ “likes” since 2016
Improving organic reach by 24% between 2016 and 2017
Boosting the engagement rate by 5% each year since the project management started

Results

Within days of the launching the upgraded hospital website, Logansport Memorial received online appointment requests from the website for the first time. This upgraded feature made lead generation trackable and allowed us to set baselines for future marketing efforts.

↑ increased lead generation

Comparing the period immediately following launch to the previous period, the new website's average load time of 4 seconds outperformed the previous load time of 12+ seconds.

↑ improved site speed by 69%

Comparing the old site to the new website design after launch, the bounce rate improved overall by nearly 30%, with mobile bounce rate improvements at 42.3%.

↑ improved mobile bounce rate by 42%

I appreciate TBH Creative’s expertise and guidance. Their team is knowledgeable, detail-oriented, and very creative. I trust their work and opinions on any endeavor that we pursue, and I look forward to partnering with them for many years to come.

Carmen Jones, Director of marketing

About Logansport Memorial Hospital

Logansport Memorial Hospital is a community hospital in Indiana serving people in Cass County and north central Indiana. The healthcare facility is a not-for-profit, county-owned, regional medical center.

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