Web design and marketing strategy

Investment in digital marketing improves brand recognition and grows in-store customer foot traffic

Kermans Flooring desktop homepage web design

Since our first collaboration in 2009, TBH Creative has worked hand-in-hand with Kermans to help their team develop a comprehensive plan—including a wide range of services—to support their retail sales conversion process, increase leads, and enhance their reputation management efforts.

Goals—

Measurably boost leads for the retail side of business
Employ digital marketing tactics to increase brand awareness

Read what the client said on Clutch

Results

372% increase in website traffic

91 new qualified sales leads

Services

Analytic Reporting Branding Content Creation Creative Services Digital Marketing Email Marketing Inbound Marketing Paid Advertising Photography Search Engine Optimization Site Success Manager Social Media Management Video Services Web Content Creation Website Planning

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Brand strategy

In our brand work with Kermans Flooring, we addressed changes needed to the logo, shape assets, and color palette. We focused on improving the usage and community recognition. Work included:

Simplified and streamlined the name and logo
Updated the brand look and feel to be more modern and easier to remember
Established overall look/shape as well as the colors
Updated company tagline to better communicate brand messaging

Photography

To showcase their retail showroom, product offerings, and design services, TBH Creative’s photographer shot stock photography to enhance Kerman’s website, blog posts, downloadable content offers, and more.

Inbound marketing

Kermans created inbound marketing campaigns to help their customers, showcase their expertise, establish trust, and generate new contacts. TBH Creative assisted Kermans by creating a library of resources, including flooring maintenance tips, buyer’s guides, and trend reports.

Results

Nurturing sales emails had a 77% open rate in 2018
42% of new contacts from Organic Search in 2018

Kermans Flooring Inbound Marketing landing page on laptop and mobile device

Social media management

To promote the flooring content offers and drive traffic to the website, TBH Creative provides social media management to the Kermans team. On Facebook, we use a mix of organic posts, blog articles, boosted posts, and targeted ads to reach over 10,000 every month. We also help manage their profiles on Twitter, Pinterest, and Houzz to build brand awareness and drive more traffic to the Kermans website.

Results

50% increase in engagement on Facebook in 2018 vs. 2017
47% increase in referrals from Houzz profile in 2018 vs. 2017

“Our relationship with TBH Creative is personal. They care about our growth. Lots of people can offer you services, but TBH Creative offers more than that. They want to be a part of your company, not just sell you tools.”

Dave Amsler
Co-Owner