For your website to perform at the highest levels, you need strong copy. Writing website content involves more than creating sentences that make sense or blurbs that accurately reflect what your company does and how you can help your customers. 

Good website content is customer-centric and addresses the key needs of your target audience. It also scannable, matches your brand voice, incorporates keywords for SEO naturally, and works with your page layouts.

Getting your content right isn’t only important for driving new leads to your website, though. The most effective copy increases sales because it is engaging and customized around your audience’s needs, business offerings, and how your users interact with your content.