Account-based marketing

Marketing strategy and account-based marketing initiatives introduce interior design agency to new markets

Mitsch Design hired TBH Creative to define and execute a comprehensive marketing strategy to introduce their agency to new markets. Their strategic plan prioritized campaigns and tactics based on targeted buyers’ needs and Mitsch Design’s strengths.

Our foundational work included creating new content, custom landing pages, social media templates, print collateral, and paid ad templates, as well as email automation, campaign progress tracking, and chat integration setup.

TBH Creative also helped Mitsch design a personalized account-based marketing experience for high-value leads that included multiple touchpoints designed to support client-led sales outreach activities.

Goals—

Lead generation in new territories
Prepare marketing strategy and assets for repeatable marketing activities
Set up goal tracking and reporting dashboards

Services

Account Based Marketing Content Creation Creative Services Digital Marketing Email Marketing Paid Advertising Web Content Creation Web Design & Development Website Planning

Account-based marketing

This campaign focused on marketing directly to companies Mitsch Design wanted to work with but had yet to make a connection. The marketing tactics were created as friendly and personalized soft introductions for the sales team.

Work highlights included: