Classic Cleaners
Marketing
Investment in website homepage redesign and brand refresh boosts brand recognition
Classic Cleaners hired TBH Creative to help them assess their dry cleaning marketing strategy and identify opportunities to make tweaks to their marketing that would support their goals of building brand awareness and measurably increasing customers.
Goals—
- Update brand identity elements (including modern typography, color palette, messaging, and more) and execute changes consistently in all marketing collateral (print and digital)
- Move dry cleaning website to new, faster hosting to improve site speed
- Create custom stock photography collection
- Redesign and recode the website homepage to strengthen usability
- Set up a reporting dashboard that ties all marketing efforts together and reveals which marketing efforts are working (and which aren’t)
Read a Q&A with the client
Creative services
With the dry cleaning market shrinking due to a shift in buyers’ needs and new local competition, Classic Cleaners hired TBH Creative to help them create plans for increasing business by building brand awareness, launching campaigns in support of other service lines, building a system to track and analyze the results of all promotions, and more.
Branding
Classic Cleaners hired the TBH Creative team to update and expand its visual brand.
Our work included creating a more cohesive identity system (including a style guide, expanded color palette and fonts, custom photography, store signage with custom icons, social media templates, and more).
Wash and fold campaign
For Classic Cleaners' campaign to increase laundry service customers, TBH Creative helped from start to finish.
Our work included keyword research, service line branding, magazine ads, digital screens design, custom photography, tracking and reporting setup and analysis, custom service line icons, Google ads, Facebook ads, and more.
Results
- 172 new contacts in the first year
Colts campaign
After Classic Cleaners became an official partner of the Indianapolis Colts, TBH Creative helped by creating custom digital advertising graphics, landing pages, email marketing, print materials, LED signage, a radio script, and more.
Results
500+
new customers
within one year of marketing launch
Strategic marketing campaigns help drive new customers
4.3k
influenced deals
within one year of marketing launch
With upgraded tracking and reporting, ROI ties back to marketing
13k
landing page views
within one year of marketing launch
Promotion strategies across platforms, paid and organic, drive website traffic
“I would recommend TBH Creative to other companies looking for strategic marketing help. They have done an excellent job structuring our marketing initiatives with clear objectives, measurable goals, and timelines. They are responsive, creative, and organized. All of the marketing pieces they have created for us not only have a modern clean look but also align with our overall goals.”
Steve Arnold, General Manager
About Classic Cleaners
Voted Indy’s most trusted dry cleaners, Classic Cleaners has been serving customers throughout central Indiana for over 30 years, providing a wide range of eco-friendly dry cleaning and laundry services.
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