Case study Classic Cleaners

Client since 2019

Investment in website homepage redesign and brand refresh boosts brand recognition

Classic Cleaners hired TBH Creative to help them assess their dry cleaning marketing strategy and identify opportunities to make tweaks to their marketing that would support their goals of building brand awareness and measurably increasing customers.

Goals—

  • Update brand identity elements (including modern typography, color palette, messaging, and more) and execute changes consistently in all marketing collateral (print and digital)
  • Move dry cleaning website to new, faster hosting to improve site speed
  • Create custom stock photography collection
  • Redesign and recode the website homepage to strengthen usability
  • Set up a reporting dashboard that ties all marketing efforts together and reveals which marketing efforts are working (and which aren’t)
Read a Q&A with the client

Services

Creative services

With the dry cleaning market shrinking due to a shift in buyers’ needs and new local competition, Classic Cleaners hired TBH Creative to help them create plans for increasing business by building brand awareness, launching campaigns in support of other service lines, building a system to track and analyze the results of all promotions, and more.

Wash & Fold Laundry Service
Custom Van Wrap Design
Colts magazine print ad
Classic Cleaners van wrap and service line icons

Branding

Classic Cleaners hired the TBH Creative team to update and expand its visual brand.

Our work included creating a more cohesive identity system (including a style guide, expanded color palette and fonts, custom photography, store signage with custom icons, social media templates, and more).

Classic Cleaners brand color palette

Classic Cleaners Wash & Fold Laundry Service webpage on a smartphone

Wash and fold campaign

For Classic Cleaners' campaign to increase laundry service customers, TBH Creative helped from start to finish.

Our work included keyword research, service line branding, magazine ads, digital screens design, custom photography, tracking and reporting setup and analysis, custom service line icons, Google ads, Facebook ads, and more.

Results

  • 172 new contacts in the first year
Classic Cleaners digital ads on the Colts website

Colts campaign

After Classic Cleaners became an official partner of the Indianapolis Colts, TBH Creative helped by creating custom digital advertising graphics, landing pages, email marketing, print materials, LED signage, a radio script, and more.

Classic Cleaners home page design
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Results

500+ new customers

within one year of marketing launch

Strategic marketing campaigns help drive new customers

4.3k influenced deals

within one year of marketing launch

With upgraded tracking and reporting, ROI ties back to marketing

13k landing page views

within one year of marketing launch

Promotion strategies across platforms, paid and organic, drive website traffic

“I would recommend TBH Creative to other companies looking for strategic marketing help. They have done an excellent job structuring our marketing initiatives with clear objectives, measurable goals, and timelines. They are responsive, creative, and organized. All of the marketing pieces they have created for us not only have a modern clean look but also align with our overall goals.”

Steve Arnold
Steve Arnold, General Manager

About Classic Cleaners

Voted Indy’s most trusted dry cleaners, Classic Cleaners has been serving customers throughout central Indiana for over 30 years, providing a wide range of eco-friendly dry cleaning and laundry services.

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