Ecommerce Web Development and Redesign

Sporting goods company improves online shopping experience with custom ecommerce web development and redesign

Ultra Ankle hired TBH Creative to develop a website marketing strategy and build a new marketing website and webshop to meet the key needs of their customers.

Goals—

Increase website traffic and online sales
Upgrade the user experience with SEO optimization and content reorganization
Simplify the online shopping experience
Redesign to support the brand identity
Integrate with Hubspot and setup new templates
Develop custom API to connect online orders with fulfillment

First hired:

Services

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Product Detail web page

Shopping Cart web page

Checkout web page

Results

↓ decreased bounce rate by 70%

More customers are staying once they arrive at the redesigned Ultra Ankle website

↑ orders placed online

The new optimized website’s ecommerce conversion rate doubled from before the redesign

About Ultra Ankle

Ultra Ankle is a sporting goods company that sells top-rated ankle braces for the prevention of injuries. Their innovative ankle bracing products help people be their best, no matter what the day calls for—whether that’s a walk down the street or a big game against a rival.

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