Web design

Dramatic shift in design improves lead generation

At the very first strategy session, TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the people seeking comprehensive, patient-centered bone, joint, spine and muscle care.

With Phase I of the new website design launched in April 2017, we began a strategic marketing focus on inbound marketing to build content offers, optimize landing pages, and drive more leads through website as well as nurturing existing patients

First hired: 2016

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Persona Development | Marketing Strategy

Demographic information is useful but it likely doesn’t consider how your audience uses the Internet as part of their buyer journey. 

Audience persona research helps us learn more about key audience targets and develop stories that all members of the digital marketing team can keep in mind as we work on your campaigns. 

Learn more about persona development

OrthoIndy Marketing Persona Example
OrthoIndy Blog Preview

Blog Design

For OrthoIndy’s audience, storytelling and information sharing were vital tools to educate and reassure through marketing. We upgraded their blog design to allow more flexibility for content types, such as images or videos, and applied styles to make it easier for the client to create blog posts that were consistent and branded.


80% increase in appointment requests within 90 days

In the first three months after launching the updated website (and with no new promotion activities—yet), OrthoIndy saw an 80% in increase in appointment requests from the new website.

TBH Creative is such a great company to work with for web based solutions. They didn’t just design a pretty website (and they did design a beautiful site). TBH got to know our business and goals, and they helped build a strategy to ensure that our website was another marketing tool to help us gain customers and build relationships. I have worked with a lot of web vendors over the years, and no one compares to TBH.

Kasey Prickel
Kasey Prickel
Director of Marketing

About OrthoIndy

OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest. OrthoIndy provides leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.