B2B web design and development





Brand evolution to web
TBH came alongside KSMC during the early stages of their new Resultant rebrand development, translating basic elements into an array of effective web-ready assets. Along with broadening the rebrand to incorporate deeper digital design thinking, TBH integrated color tweaks to meet WCAG 2.0 AA standards and ensure proper usage — while remaining true to the brand essence overall.
Key takeaways—
- ADA — Meets WCAG 2.0 AA standard
- Digital extension development of rebrand

Conversion focus and enablement
To help realize ambitious sales goals, we built several means to improve the conversion rate throughout the new site. The site is designed to drive more traffic and work hand-in-hand with their extensive marketing and promotion plan. Additionally, conversion points and form submits were crafted more like ‘conversations’ to help connect more readily with new users showing interest on the site.
The project also included:
- Forms, or an option for a form, available on all pages,
- Optional sticky CTA buttons that allow for ever-present form submits
- Prominently designed and positioned consultation button

Repurposable alert tool to introduce rebrand
TBH created a popup alert tool incorporating first party site cookies designed to recognize returning visitors and ease any confusion around the KSMC to Resultant rebrand. The alert modal appears just once, then deactivates for future visits. In continuing with the site’s conversational bent, the tool features a video introducing the new site and rebrand deepening engagement. Best of all, post rebrand, the tool can be reutilized for future short-term announcements.
