Conversion focus and enablement
To help realize ambitious sales goals, we built several means to improve the conversion rate throughout the new site. The site is designed to drive more traffic and work hand-in-hand with their extensive marketing and promotion plan. Additionally, conversion points and form submits were crafted more like ‘conversations’ to help connect more readily with new users showing interest on the site.
The project also included:
- Forms, or an option for a form, available on all pages,
- Optional sticky CTA buttons that allow for ever-present form submits
- Prominently designed and positioned consultation button