As part of their rebranding effort, KSM Consulting hired TBH Creative to design and develop a website that would introduce their new brand, Resultant. TBH Creative built the new site to support the company’s rapid growth trajectory and help them better serve their customers and streamline internal staff workflows.
First hired: 2020
TBH came alongside KSMC during the early stages of their new Resultant rebrand development, translating basic elements into an array of effective web-ready assets. Along with broadening the rebrand to incorporate deeper digital design thinking, TBH integrated color tweaks to meet WCAG 2.0 AA standards and ensure proper usage — while remaining true to the brand essence overall.
To help realize ambitious sales goals, we built several means to improve the conversion rate throughout the new site. The site is designed to drive more traffic and work hand-in-hand with their extensive marketing and promotion plan. Additionally, conversion points and form submits were crafted more like ‘conversations’ to help connect more readily with new users showing interest on the site.
The project also included:
TBH created a popup alert tool incorporating first party site cookies designed to recognize returning visitors and ease any confusion around the KSMC to Resultant rebrand. The alert modal appears just once, then deactivates for future visits. In continuing with the site’s conversational bent, the tool features a video introducing the new site and rebrand deepening engagement. Best of all, post rebrand, the tool can be reutilized for future short-term announcements.
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Resultant partners with public- and private-sector clients to help them overcome their most complex challenges and empower them to drive meaningful change in their organizations and communities.