Multi-location orthopedic practice
Dramatic shift in strategy and design improves lead generation
TBH Creative and OrthoIndy’s partnership began with a bold plan to create a modern, completely refreshed website for people seeking comprehensive bone, joint, spine, and muscle care.
Within the first 90 days after launching their new site, OrthoIndy saw an 80% increase in appointment requests. We also began collaborating on new strategic digital marketing projects, including fully-integrated campaigns featuring inbound assets, paid ads, SEO, and more. TBH also provides ongoing support, serving as an extension of their internal team and helping out when they have a demanding workload or gaps in expertise.
- Drive growth in patient leads and nurture existing patients
- Define a flexible marketing strategy to reach target audiences and promote prioritized service lines
- Develop a reporting structure to track and demonstrate marketing results for each tactic down to the contact, patient, and surgery level
- Show year-over-year growth based on marketing activities
3x Gold Aster Award Winner
Read a Q&A with the client
Read what the client said on Clutch
For OrthoIndy’s audience, storytelling and information sharing were vital tools to educate, engage, and reassure through marketing.
TBH Creative upgraded OrthoIndy’s blog design to allow more flexibility for content types, such as images or videos, and applied styles to make it easier for the client to create blog posts that were consistent and branded.
2018 Gold Aster Award (Healthcare Blog)
Google ads promotion
The national average click-through-rate (CTR) for healthcare-focused Google Ads is 1.79%, and every campaign that TBH Creative manages for OrthoIndy is above that average, with an overall total average CTR of 2.82%.
TBH Creative optimized OrthoIndy’s previous Google Ads strategy, specifically dropping wasted spend previously being spent to bid exclusively on branded keywords and using that budget instead more strategically to support inbound marketing campaigns.
- 19% more qualified traffic—for less budget—to the OrthoIndy website
within 10 months after campaign launch
Inbound marketing attracts customers from target audience
within 90 days after website launch
Website redesign simplifies appointment scheduling and improves patient satisfaction
within first year of paid advertising
Pay-per-click and display campaigns help drive conversions
“TBH Creative has been a tremendous partner through good times and challenging ones. We can rely on their expertise to help us in many ways, including technical skills, creativity, and analytics.”
Anthony Gioia, Chief Financial Officer
OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest, providing leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.
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