OrthoIndy
Responsive web design and digital marketing
Dramatic shift in design improves lead generation
TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the people seeking comprehensive, patient-centered bone, joint, spine and muscle care.
Soon after launching their new website, we began work on inbound marketing campaigns as well as assisting with blog optimization, SEO, and Google Ads strategy and management.
2018 Gold Aster Award (Healthcare Marketing - Blog)
Goals—
- Drive growth in patient leads and help nurture existing patients
- Support the new website through a wide range of digital marketing efforts
Read a Q&A with the client
Read what the client said on Clutch
Hospital and Clinics Locations web page
Specialties web page
Urgent Care web page
Physicians Directory web page
Blog Design
For OrthoIndy’s audience, storytelling and information sharing were vital tools to educate, engage, and reassure through marketing.
TBH Creative upgraded OrthoIndy’s blog design to allow more flexibility for content types, such as images or videos, and applied styles to make it easier for the client to create blog posts that were consistent and branded.
2018 Gold Aster Award (Healthcare Blog)
Google Ads Promotion
The national average click-through-rate (CTR) for healthcare-focused Google Ads is 1.79%, and every campaign that TBH Creative manages for OrthoIndy is above that average, with an overall total average CTR of 2.82%.
TBH Creative optimized OrthoIndy’s previous Google Ads strategy, specifically dropping wasted spend previously being spent to bid exclusively on branded keywords and using that budget instead more strategically to support inbound marketing campaigns.
RESULTS
- 19% more qualified traffic—for less budget—to the OrthoIndy website
Results
675
new contacts
within 10 months after campaign launch
Inbound marketing attracts customers from target audience
80%
appointment requests
within 90 days after website launch
Website redesign simplifies appointment scheduling and improves patient satisfaction
311
new patients
within first year of paid advertising
Pay-per-click and display campaigns help drive conversions
TBH Creative is such a great company to work with for web based solutions. They didn’t just design a pretty website (and they did design a beautiful site). TBH got to know our business and goals, and they helped build a strategy to ensure that our website was another marketing tool to help us gain customers and build relationships. I have worked with a lot of web vendors over the years, and no one compares to TBH.
Kasey Prickel, Director of marketing
About OrthoIndy
OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest, providing leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.
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