How do you demonstrate market leadership on a website?
When OrthoIndy reached out to us for help with their website, they were in trouble. Their website had been recently redesigned, yet it was unfinished by the partner they selected. The site’s search functionality was broken, and its navigation was loaded with complex medical jargon, making wayfinding nearly impossible. On top of that, its design was lackluster.
Knowing that their site was in bad shape (not to mention costing the practice in terms of brand reputation and leads daily), TBH Creative set forth to execute a completely new design and structure.
TBH Creative’s work on the project included restructuring the architecture to use more patient-centered labeling in the navigation. We also created an entirely new site design and introduced a palette of vibrant colors to their visual identity, chosen specifically to help get the attention of their target audience. Additionally, we built new functionality for the site’s location listings, physician directory, and resources.
- Launched project on time and on budget
- ↑ 80% appointment request increase within 90 days after website launch
- Gold Aster Award (Healthcare Blog)