OrthoIndy

Responsive web design and digital marketing

Dramatic shift in design improves lead generation

TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the people seeking comprehensive, patient-centered bone, joint, spine and muscle care.

Soon after launching their new website, we began work on inbound marketing campaigns as well as assisting with blog optimization, SEO, and Google Ads strategy and management.

2018 Gold Aster Award (Healthcare Marketing - Blog)

2022 Gold Aster Award (Minimally Invasive Spine Surgery - Campaign)

2022 Gold Aster Award (Physician Directory - Website)

Goals—

Drive growth in patient leads and help nurture existing patients
Support the new website through a wide range of digital marketing efforts

Read a Q&A with the client
Read what the client said on Clutch

First hired: 2017

Services

OrthoIndy desktop website homepage preview

OrthoIndy mobile website homepage preview

Visit website View similar projects

Hospital and Clinics Locations web page

Specialties web page

Urgent Care web page

Physicians Directory web page

Blog design

For OrthoIndy’s audience, storytelling and information sharing were vital tools to educate, engage, and reassure through marketing.

TBH Creative upgraded OrthoIndy’s blog design to allow more flexibility for content types, such as images or videos, and applied styles to make it easier for the client to create blog posts that were consistent and branded.

2018 Gold Aster Award (Healthcare Blog)

Google Ads promotion

The national average click-through-rate (CTR) for healthcare-focused Google Ads is 1.79%, and every campaign that TBH Creative manages for OrthoIndy is above that average, with an overall total average CTR of 2.82%.

TBH Creative optimized OrthoIndy’s previous Google Ads strategy, specifically dropping wasted spend previously being spent to bid exclusively on branded keywords and using that budget instead more strategically to support inbound marketing campaigns.

Results—

19% more qualified traffic—for less budget—to the OrthoIndy website

Results

675 new contacts

within 10 months after campaign launch

Inbound marketing attracts customers from target audience

80% appointment requests

within 90 days after website launch

Website redesign simplifies appointment scheduling and improves patient satisfaction

311 new patients

within first year of paid advertising

Pay-per-click and display campaigns help drive conversions

TBH Creative is such a great company to work with for web based solutions. They didn’t just design a pretty website (and they did design a beautiful site). TBH got to know our business and goals, and they helped build a strategy to ensure that our website was another marketing tool to help us gain customers and build relationships. I have worked with a lot of web vendors over the years, and no one compares to TBH.

Kasey Prickel, Director of marketing

About OrthoIndy

OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest, providing leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.

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