How do you reach three audiences with one campaign?
The IBRI’s mission is to develop powerful discoveries to defeat diabetes, Alzheimer’s disease, and pediatric rare diseases. They needed a multi-faceted campaign that would appeal to multiple audiences (including potential job seekers, other researchers, and donors) while boosting overall brand awareness about the organization’s important work.
The campaign solution included the development of new messaging and art direction, image creation, creation of web pages, signage, brochures, social media graphics, and promotional tactics across various channels. We set out to create a theme (“Science Creates Hope”) that showcased the IBRI’s expertise and positioned its expert team as people you’d want to work for, partner with, or support financially.
TBH Creative worked side-by-side with the IBRI’s internal team on a wide range of unforgettable campaign assets to complete the objectives.
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