Indiana Biosciences Research Institute
Website development and content management system
Website optimized to focus on target audience needs
The Indiana Biosciences Research Institute came to TBH Creative for help defining their users’ preferences to make improvements to their website that would grow site use while also improving engagement and overall communication.
Goals—
- Web development and set up a flexible Content Management System for growth and in-house changes
- Rework the homepage to show the breadth of IBRI’s work using case studies and other compelling content
- Rename and reorganize interior pages to make them more intuitive
- Write new web content to enhance the Collaboration section of the site
Read a Q&A with the client
Lab Team Microsite web page
Research Areas landing page
Online Annual Report
TBH Creative created a new microsite to help IBRI present their 2018 annual report online in a fluid and engaging way.
Using new, flexible templates and carefully-designed reusable components, TBH Creative helped build a customized web-based home for showing off IBRI’s latest successes and achievements with bold visuals and meaningful storytelling.
2020 Gold Aster Award Winner (Online Annual Report)
Results
23%
website visitors
within first year after site launch
Website redesign increases overall traffic from target audience
57%
website traffic
within first year after site launch
Redesigned Careers page attracts more potential job hunters
“TBH Creative was able to streamline our web design in ways that saved us money and improved the usability of the site. They brought great ideas to the table, met every deadline, and were a pleasure to collaborate with. I highly recommend TBH Creative.”
Christy Denault, Director of external affairs and communications
About Indiana Biosciences Research Institute
At the Indiana Biosciences Research Institute, interdisciplinary teams of scientists work together to advance research in biomedical engineering, nanotechnology and other high-tech disciplines in order to capture discoveries and help speed the process from development to market.
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