Indiana Biosciences Research Institute

Website development and content management system

Website optimized to focus on target audience needs

The Indiana Biosciences Research Institute came to TBH Creative for help defining their users’ preferences to make improvements to their website that would grow site use while also improving engagement and overall communication.

Goals—

Web development and set up a flexible Content Management System for growth and in-house changes
Rework the homepage to show the breadth of IBRI’s work using case studies and other compelling content
Rename and reorganize interior pages to make them more intuitive
Write new web content to enhance the Collaboration section of the site

First hired: 2016

Services

Visit website

Lab Team Microsite web page

Research Areas landing page

A businessman uses his iPad to browse IBRI’s 2018 annual report

Online Annual Report

TBH Creative created a new microsite to help IBRI present their 2018 annual report online in a fluid and engaging way.

Using new, flexible templates and carefully-designed reusable components, TBH Creative helped build a customized web-based home for showing off IBRI’s latest successes and achievements with bold visuals and meaningful storytelling.

Results

↑ 23% increase in website users

Since the website design launched, total website users have grown by 22.94%, including 24% growth in new users.

↑ 57% increase in traffic to Careers page

We upgraded the online job application functionality on the website to include form submissions for open positions, which improved the usefulness of the Careers page.

TBH Creative was able to streamline our web design in ways that saved us money and improved the usability of the site. They brought great ideas to the table, met every deadline, and were a pleasure to collaborate with. I highly recommend TBH Creative.

Christy Denault, Director of external affairs and communications

About Indiana Biosciences Research Institute

At the Indiana Biosciences Research Institute, interdisciplinary teams of scientists work together to advance research in biomedical engineering, nanotechnology and other high-tech disciplines in order to capture discoveries and help speed the process from development to market.

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