Case study Indiana Biosciences Research Institute

Client since 2016

Well-thought-out website allows researchers to share their scientific breakthroughs

The Indiana Biosciences Research Institute came to TBH Creative for help defining their users’ preferences to make website improvements focused on improving communication and engagement.


  • Modern web design and development
  • Intuitive navigation and content reorganization fixes
  • Web content enhancements
  • Content management system set up and staff training

1x Judge’s Choice Aster Award winner; 1x Gold Aster Award winner

Tell us about your project.

Examples of promotions from the “Science Creates Hope” campaign

How do you reach three audiences with one campaign?


The IBRI’s mission is to develop powerful discoveries to defeat diabetes, Alzheimer’s disease, and pediatric rare diseases. They needed a multi-faceted campaign that would appeal to multiple audiences (including potential job seekers, other researchers, and donors) while boosting overall brand awareness about the organization’s important work.


The campaign solution included the development of new messaging and art direction, image creation, creation of web pages, signage, brochures, social media graphics, and promotional tactics across various channels. We set out to create a theme (“Science Creates Hope”) that showcased the IBRI’s expertise and positioned its expert team as people you’d want to work for, partner with, or support financially.

TBH Creative worked side-by-side with the IBRI’s internal team on a wide range of unforgettable campaign assets to complete the objectives.

2023 Judge’s Choice Aster Award Winner

A businessman uses his iPad to browse IBRI’s 2018 annual report

Online annual report

TBH Creative created a new microsite to help IBRI present its 2018 annual report online in a fluid and engaging way.

Using flexible templates and reusable components, TBH Creative helped build a customized web-based home for showing off IBRI’s latest successes and achievements using bold visuals and meaningful storytelling.

2020 Gold Aster Award Winner

IBRI desktop homepage web design
June Javens-Wolfe bio page
Templin lab web page
Scientific areas page
Kalwat lab web page
News list page

“TBH Creative helped us set up our website, take its annual report online and establish an online system for giving. Along the way, TBH also provided marketing strategy and support. Through it all, the responsiveness from the team has been outstanding. The knowledge they share is fantastic.”

Lisa Soard Indiana Biosciences Research Institute director of communications.
Lisa Soard, Executive Director of Communications and Engagement

About Indiana Biosciences Research Institute

At the Indiana Biosciences Research Institute, interdisciplinary teams of scientists work together to advance research in biomedical engineering, nanotechnology and other high-tech disciplines in order to capture discoveries and help speed the process from development to market.