The Hagerman Group
Web design and development
Construction management group upgrades website
The Hagerman Group’s marketing team hired TBH Creative to create an easy-to-use, mobile-friendly website with stronger content to better meet their marketing needs and match their distinguished reputation.
Goals—
- Build an easy-to-manage, highly-visual portfolio to show off project work
- Simplify the process of making site updates through the integration of an easy-to-use content management system
- Improve user experience with storytelling, personas research, search engine optimization, and content reorganization
- Create a new careers section to help human resources better attract potential employees with content focused on workplace benefits and showcasing company culture, job listings, and more
Read a Q&A with the client
Read what the client said on Clutch
Customized projects portfolio
TBH Creative developed a customized projects portfolio module to make it easier for customers to view Hagerman’s past projects and sort examples of work by industry. Every subpage within the Work section is easy-to-edit and includes photography and information about each project.
Results
- Pageviews increased 180% on the Work section’s landing page
- Bounce rate improved 63% on individual project web pages
Strategic solution for employee recruitment
The construction industry has a labor shortage, making a powerful Careers section essential for recruitment of hard-to-find, qualified employees. TBH Creative wrote, designed, and coded a new, comprehensive Careers section for Hagerman that makes it easy for job seekers to find employment opportunities, submit job applications, and learn more about what it’s like to be part of their team.
Results
- 1,486% increase in entrances on Careers landing page
- 1,700% increase in pageviews on the Open Positions web page
Results
23%
website traffic
within first year after site launch
Website redesign attracts more users from target audience
27%
page views
within first year after site launch
Website redesign keeps visitors engaged and drives conversions
80
job applications
within first year after site launch
Website redesign improves employee recruitment
"As the chief marketing officer, I couldn’t be happier with Hagerman’s website. TBH Creative took the time to explain what they were going to do and delivered a finished product that far exceeded our goals. I highly recommend TBH Creative for your marketing strategies and digital needs!"
Missy Hoover, Chief Marketing Officer
About The Hagerman Group
Since 1908, The Hagerman Group—based in Indiana—has helped thousands of companies and organizations to build customized spaces. Their guiding principles include treating clients as equals and providing exceptional value on construction management projects.
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