Greg Dawson and Associates hired TBH Creative to redesign the company’s outdated website and make improvements to help the beauty brokerage firm better serve their customers online.
First hired: 2017
Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.
Within two months of launching the updated website, the bounce rate improved.
The new website receives 678% more visitors than the former website did during the same period of time period last year before the redesign.
Organic search grew from 14% of total referrals to over 40% in two short months after launch.
Founded in 1954, Greg Dawson and Associates is a nationwide professional beauty brokerage firm. They have achieved the highest sales volume in the beauty industry while maintaining the fewest number of manufacturers.