The Hagerman Group

Web design and development

Construction management group upgrades website

The Hagerman Group’s marketing team hired TBH Creative to create an easy-to-use, mobile-friendly website with stronger content to better meet their marketing needs and match their distinguished reputation.

Goals—

Build an easy-to-manage, highly-visual portfolio to show off project work
Simplify the process of making site updates through the integration of an easy-to-use content management system
Improve user experience with storytelling, personas research, search engine optimization, and content reorganization
Create a new careers section to help human resources better attract potential employees with content focused on workplace benefits and showcasing company culture, job listings, and more

Read a Q&A with the client
Visit Clutch to see what the client said about our work

First hired: 2018

Services

The Hagerman Group homepage desktop web design

The Hagerman Group homepage mobile web design

Visit website View similar projects

Projects web page

Careers web page

Project Detail web page

History Timeline web page

Hagerman project pages are easy-to-edit and include photography and details about the work

Customized projects portfolio

TBH Creative developed a customized projects portfolio module to make it easier for customers to view Hagerman’s past projects and sort examples of work by industry. Every subpage within the Work section is easy-to-edit and includes photography and information about each project.

RESULTS

Pageviews increased 180% on the Work section’s landing page
Bounce rate improved 63% on individual project web pages

A powerful Careers section essential for recruitment of hard-to-find, qualified employees was a must-have for Hagerman.

Strategic solution for employee recruitment

The construction industry has a labor shortage, making a powerful Careers section essential for recruitment of hard-to-find, qualified employees. TBH Creative wrote, designed, and coded a new, comprehensive Careers section for Hagerman that makes it easy for job seekers to find employment opportunities, submit job applications, and learn more about what it’s like to be part of their team.

RESULTS

1,486% increase in entrances on Careers landing page
1,700% increase in pageviews on the Open Positions web page

Results

↑ 27% in website visitors

The Hagerman Group saw a 27% increase in web traffic during the first six months after the launch of its new website.

↑ 23% in website sessions

Hagerman grew website sessions by 23% during the first six months after the launch of its new site.

Received 80 job application form submissions

Without prompting by paid ad promotions, 80 potential new employees submitted job applications to The Hagerman Group’s human resources team during the first six months after launch.

As the chief marketing officer, I couldn’t be happier with Hagerman’s website. TBH Creative took the time to explain what they were going to do and delivered a finished product that far exceeded our goals. I highly recommend TBH Creative for your marketing strategies and digital needs!

Missy Hoover, Chief marketing officer

About The Hagerman Group

Since 1908, The Hagerman Group—based in Indiana—has helped thousands of companies and organizations to build customized spaces. Their guiding principles include treating clients as equals and providing exceptional value on construction management projects.

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