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Case study: OrthoNebraska

Orthopedics group strengthens brand with custom website design
2019 Silver Aster Award (Healthcare Website Design)
OrthoNebraska homepage desktop web design

As part of their rebranding effort after a merger, OrthoNebraska hired TBH Creative to develop a website marketing strategy and build a cohesive website that strengthens their new unified brand and meets the key needs of their patients and staff.

Goals—

  • Show the “magic” of OrthoNebraska
  • Increase new patient leads with a revamped appointment request form
  • Improve user experience with personas research, search engine optimization, and content reorganization
  • Simplify the process of making site updates through the integration of an easy-to-use content management system
  • Create a modern yet flexible design to accommodate future growth

Results

Within first year of launch

15% increase in mobile calls
62% increase in appointment requests
24% increase in new patients
Physician detail web page
What Hurts web page
Blog post web page
Locations list web page

“Throughout a project, TBH Creative makes sure stakeholders clearly see progression and understand how a website comes together without needing much technical knowledge. TBH is clearly a great team. They were constantly on the same page, even when we weren’t!”

Bill Citro
Bill Citro
Interactive Media Specialist

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