Manufacturing website redesign creates a unified online brand experience for multiple business entities
Primex Plastics hired TBH Creative to bring their three business divisions together into one website, creating a unified brand and comprehensive web strategy. The work quickly extended to additional marketing initiatives including rebranding print collateral, evaluation of marketing automation software solutions, and developing new paid ad strategy.
The redesigned website features a modern design, unifies three previous websites into one while covering the needs of each business entity, and offers an online resource library for customers and vendors to find relevant product information.
- Present one cohesive brand to the marketplace
- Provide a easy to navigate user experience and updated visual design
- Ensure easy back-end editing for in-house maintenance and control
- Increase and enable lead generation