How do you create a must-read email newsletter?
Challenge—
Lushin needed new templates and content direction guidance for structured email newsletters. Their old emails used an off-brand design and embedded all of the content into one image, making each message large to deliver and not accessible to users without images turned on.
In addition to fixing these problems, the revamped email format required a fresh strategy. TBH Creative helped with planning and redirection. After identifying that there were differing content needs of the newsletters’ target audiences (prospective vs. existing coaching clients), we proposed complementary variations using the same template that was not only engaging but also designed to include content that would enhance the reputations of Lushins’ coaches, positioning them as thought leaders and experts in sales training.
Solution—
The updated monthly email newsletters’ template project included the design and development of layouts with flexible components, as well as content calendar planning and quality assurance support testing. TBH Creative worked side-by-side with Lushin’s marketing team on a wide range of unforgettable campaign assets to complete the objectives.
To ensure continued quality, Lushin has continued its email marketing partnership with TBH Creative.