Build and launch
Putting your website plan into action is a balancing act and an ongoing project.
Now all of your up-front work begins to pay off, and it’s time to start designing and developing your new site. When you take a strategic approach to healthcare website design, projects run more smoothly and stick more closely to deadlines. Of course, no plan perfectly anticipates every eventuality, and there will still be unexpected roadblocks and plenty of moving parts.
During your project, be sure you monitor your team’s progress and track benchmarks regularly. Establish a routine of regular check-ins and reports and give your team permission to tell you when it looks like a deadline needs to be adjusted. Some steps have to proceed in order, but others can be worked on simultaneously.
Although all projects are different, here are some best practices and tips we learned while working on a variety of successful healthcare website design projects:
Give wireframes appropriate priority. Spending time on wireframes upfront saves headaches and expensive rework later on. Being sure that content elements are positioned with priority and that nothing is missing before you start the time-consuming high fidelity design work or coding.
Define site architecture early. During content planning, define page structure and labels, interlinking opportunities, keyword targets, and desired audience journeys and actions so that your site is designed to meet your goals.
Streamline content production. Keep your design and content teams in sync so the copy and templates work together. Include META data, URL naming, photo specifications, and other page-level notes in content documents to streamline the production process and reduce the time required to build each page.
Build functionality testing into the timeline. Work out the details of application functionality early in the process. Make sure you allow appropriate time for testing all interactive features and making any needed improvements prior to launch.
Remember approvals. Don’t forget to loop key project stakeholders in at all major stages. Getting approvals along the way prevents rework in later stages and saves time in the long run.
Schedule enough time for thorough production. Healthcare websites tend to have a lot of pages. Make sure you include adequate time in your schedule to add your content to your new site. You’ll want to have enough time to pay special attention to detail for photos, formatting, and other page-level details. This is particularly important in healthcare websites, which tend to have a lot of pages.