Case study Growing Grins Pediatric Dentistry

Client since 2016

Integrating creative design and improved user-functionality

Dr. Diana Kozlowski and her team came to TBH Creative because they were frustrated with their existing site. It did not represent the brand and lacked necessary functionality. The company had outgrown its current site, which was limited by the design template and lacked interactive features that would improve business processes.

TBH Creative was able to create a strategic website that is true to the colorful, whimsical nature of Growing Grins Pediatric Dentistry. We developed a new site structure, integrated interactive web forms, developed a brand guide, and created social media artwork.

Tell us about your project.

Growing Grins Pediatric Dentistry horizontal wordmark

Logo design and digital style guide

Their original logo looked a little dated and needed a splash of softer, modern feel to truly fit with the brand that Growing Grins had established. It was created quickly when the business first launched, but the first logo contained too many intricacies to truly be applied across various platforms, particularly for embroidery and smaller print pieces and avatar web usages.

As further inspiration for our work, we referenced artwork from murals in their office, artwork examples, and botanical Pantone colors provided by the client.

Inspiration for the Growing Grins logo redesign



We captured vibrant photos of the patients, team members, and office space to provide a library of custom imagery to use for marketing promotions, including their redesigned website.

Dr. Diana and two pediatric dentistry patients
Photo of a mural in Growing Grins' office used on their pediatric dentistry website
Photo of a mural in Growing Grins' office used on their pediatric dentistry website
Dr. Diana and a patient; pediatric dentistry patient seat
Photo of a mural in Growing Grins' office used on their pediatric dentistry website; young girl brushing her teeth
pediatric dentistry patient seating
Growing Grins medical and dental history form

Customized patient forms

Using HIPAA compliant form hosting software, we created interactive web forms to collect necessary medical information—like medical history and release of records forms—that integrate seamlessly with the website and also generate PDF pages that can be printed and filed with patient records if needed.

Social media support

We created social media cover graphics, custom avatars, and website launch promotion graphics to support Growing Grin’s promotional social media outreach.

Growing Grins Facebook page
Growing Grins Pediatric Dentistry desktop homepage web design
Team web page
Infographic web page
Appointment form web page


256% page views

within one year of website launch

Website redesign attracts more users from target audience

69% mobile sessions

within one year of website launch

Mobile website redesign attracts more users from target audience

16% Cost savings

year over year

Online HIPAA compliant forms save practice postage and printing costs and have been imperative for business operations during COVID

TBH has helped me create the brand I always envisioned for my company. They were the perfect mix of intellectual and artistic. I would recommend them highly.

Dr. Diana Kozlowski of Growing Grins Pediatric Dentistry
Dr. Diana Kozlowski, Owner

About Growing Grins Pediatric Dentistry

Growing Grins Pediatric Dentistry, founded by Dr. Diana Kozlowski, provides high-quality dental care to children, adolescents, and persons with special healthcare needs.