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Web design and logo redesign

Integrating creative design and improved user-functionality
Growing Grins Pediatric Dentistry desktop homepage web design

Dr. Diana Kozlowski and her team came to TBH Creative because they were frustrated with their existing site. It did not represent the brand and lacked necessary functionality. The company had outgrown its current site, which was limited by the design template and lacked interactive features that would improve business processes.

TBH Creative was able to create a strategic website that is true to the colorful, whimsical nature of Growing Grins Pediatric Dentistry. We developed a new site structure, integrated interactive web forms, developed a brand guide, and created social media artwork.

Results

Within first year of new website launch

256% increase in page views
69% increase in mobile sessions
16% reduction in cost from switching to online HIPAA compliant forms
Team web page
Infographic web page
Appointment form web page

Logo design and style guide

Their original logo looked a little dated and needed a splash of softer, modern feel to truly fit with the brand that Growing Grins had established. It was created quickly when the business first launched, but the first logo contained too many intricacies to truly be applied across various platforms, particularly for embroidery and smaller print pieces and avatar web usages.

As further inspiration for our work, we referenced artwork from murals in their office, artwork examples, and botanical Pantone colors provided by the client.

Inspiration for the Growing Grins logo redesign

Growing Grins logo

Customized patient forms

Using HIPAA compliant form hosting software, we created interactive web forms to collect necessary medical information—like medical history and release of records forms—that integrate seamlessly with the website and also generate PDF pages that can be printed and filed with patient records if needed.

Preview of form

Social media support

We created social media cover graphics, custom avatars, and website launch promotion graphics to support Growing Grin’s promotional social media outreach.

Growing Grins facebook page preview

“TBH has helped me create the brand I always envisioned for my company. They were the perfect mix of intellectual and artistic. I would recommend them highly.”

Dr. Diana Kozlowski
Dr. Diana Kozlowski
Owner

Related projects

Website and marketing support since 2010
Bringing a refreshed in-office experience to life online with a strategic website redesign