Indiana Hemophilia & Thrombosis Center
Web design
Healthcare organization bolsters brand with a strategic website redesign
The Indiana Hemophilia and Thrombosis Center’s marketing team hired TBH Creative to build a new website to support reputation-building marketing outreach efforts, communicate details about blood disorder research and treatment offerings, and serve as a nationally-recognized resource for educational information.
Goals—
- Collect patient leads and physician referrals online
- Improve user experience with copyediting, search engine optimization, and content reorganization
- Simplify the process of making site updates through the integration of an easy-to-use content management system that doesn’t require advanced coding knowledge
- Create a modern yet flexible design to accommodate future growth
Read a Q&A with the client
Read what the client said on Clutch
Results
306%
local sessions
within one year of website launch
Website redesign attracts more users from IHTC's target audience
34%
site speed
within one year of website launch
Website redesign improve performance, including faster page load times
11%
bounce rate
within one year of website launch
Optimized copy makes visitors from organic search bounce less
We really enjoyed working with TBH Creative as collaborators on this very important project. They added significant depth and expertise, especially in web design and content development.
Nancy Hoard, Executive Director
About Indiana Hemophilia & Thrombosis Center
The Indiana Hemophilia and Thrombosis Center is one of the largest hemophilia treatment centers in the nation. The IHTC is a 501(c)3 nonprofit dedicated to providing high-quality, comprehensive care to patients with bleeding and clotting disorders and their families.
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