Case study Indiana Hemophilia & Thrombosis Center

Client since 2018

Healthcare organization bolsters brand with a strategic website redesign 

The Indiana Hemophilia and Thrombosis Center’s marketing team hired TBH Creative to build a new website to support reputation-building marketing outreach efforts, communicate details about blood disorder research and treatment offerings, and serve as a nationally-recognized resource for educational information.


  • Collect patient leads and physician referrals online
  • Improve user experience with copyediting, search engine optimization, and content reorganization
  • Simplify the process of making site updates through the integration of an easy-to-use content management system that doesn’t require advanced coding knowledge
  • Create a modern yet flexible design to accommodate future growth

Tell us about your project.

IHTC homepage desktop web design
Landing web page
Care team web page
Physician detail web page
Interior web page


306% local sessions

within one year of website launch

Website redesign attracts more users from IHTC's target audience

34% site speed

within one year of website launch

Website redesign improve performance, including faster page load times

11% bounce rate

within one year of website launch

Optimized copy makes visitors from organic search bounce less

About Indiana Hemophilia & Thrombosis Center

The Indiana Hemophilia and Thrombosis Center is one of the largest hemophilia treatment centers in the nation. The IHTC is a 501(c)3 nonprofit dedicated to providing high-quality, comprehensive care to patients with bleeding and clotting disorders and their families.