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Website strategy and redesign

Orthopedists reach new patients with custom website design
Methodist Sports Medicine desktop homepage web design

Methodist Sports Medicine hired TBH Creative to develop a website marketing strategy and create an engaging, modern website—with a stable hosting environment, easy-to-edit functionality, unique design, and patient-centric web copy—as part of their on-going rebranding effort to connect their doctors and specialists with people looking for help to get relief from pain or injuries.

Goals—

  • Create an on-brand and flexible design that can accommodate future growth and additional website enhancements
  • Improve user experience with personas research, optimized copy, and content reorganization
  • Move the website to a stable hosting environment
  • Save money and time on patient intake with easy-to-use HIPAA-compliant web forms
  • Simplify the process of making site updates through the integration of an easy-to-use content management system

Results

21% decrease in bounce rate within 4 months of launch
33% increase in local website visitors within 4 months of launch
79% increase in website speed since launch
Request an appointment form
Knee pain specialty web page
Location detail web page
Physician detail web page

“TBH Creative wasn’t afraid of the state of our website and they were willing to ‘take on the challenge’ and make our medical website more functional and a better representation of our brand. I appreciated their approach strategy, experience, and passion for healthcare website design and development.”

Cory Goodwin
Cory Goodwin
Director of Information Technology

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