Methodist Sports Medicine
Website strategy and redesign
Orthopedists reach new patients with custom website design
Methodist Sports Medicine hired TBH Creative to develop a website marketing strategy and create an engaging, modern website—with a stable hosting environment, easy-to-edit functionality, unique design, and patient-centric web copy—as part of their on-going rebranding effort to connect their doctors and specialists with people looking for help to get relief from pain or injuries.
Goals—
- Create an on-brand and flexible design that can accommodate future growth and additional website enhancements
- Improve user experience with personas research, optimized copy, and content reorganization
- Move the website to a stable hosting environment
- Save money and time on patient intake with easy-to-use HIPAA-compliant web forms
- Simplify the process of making site updates through the integration of an easy-to-use content management system
Read a Q&A with the client
Request an Appointment form web page
Knee Pain Specialty web page
Location Detail web page
Physician Detail web page
Results
21%
bounce rate
within four months of launch
Bounce rate improves by attracting more users from target audience
33%
local website visitors
within four months of launch
Website redesign attracts more users from target geographic region
79%
faster website
New website results in significantly improved overall site speed
TBH Creative wasn’t afraid of the state of our website and they were willing to “take on the challenge” and make our medical website more functional and a better representation of our brand. I appreciated their approach strategy, experience, and passion for healthcare website design and development.
Cory Goodwin, Director of Information Technology
About Methodist Sports Medicine
Serving professional athletes and people of all ages just like you, Methodist Sports Medicine an independent, regionally-acclaimed, orthopedic specialty practice focused on individualized treatments. Led by fellowship-trained specialists, their team delivers specialized, comprehensive orthopedic care from therapeutic relief to joint replacement.
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