Sports Industry Website Design and SASS Solution | Tracking Football

Marketing website and phased product application development supports business growth

Tracking Football hired TBH Creative for full-service, strategic digital marketing, helping with everything from application development and website redesigning to social media graphics and branding.

Goals—

Improve website user experience with personas research and content reorganization
Create marketing assets to promote the product and help with sales

First hired: 2017

Services

Tracking Football desktop homepage web design

Tracking Football homepage mobile web design

Visit website View similar projects

Player Athletic Index web page

About web page

Player Profile web page

Search Results web page

Marketing Website Design and Front-End Development

Tracking Football hired TBH Creative to improve their underperforming website and create new “must-have” custom online functionality to ensure business growth with their product.

Leveraging buyer personas research as our guide, TBH Creative refined Tracking Football’s website content and structure to better explain the product and improve the overall user experience.

Within the first weeks after launching these changes, the results were immediate. The Tracking Football team started to get more leads and the sales and demo process got easier because they didn’t have to spend as much time explaining the product.

Results

↑ increase in clients

The new website serves as an effective tool during sales, helping the Tracking Football go from three clients to 23—including Clemson University and the University of Michigan—during the first three years after launch.

↑ increase in demo requests

Before launching their new website, Tracking Football had done demos with around 10% of Division I college football programs, and now—with the help of the site as a marketing tool—they have given demos to around 80%.

↑ increase in revenue

Tracking Football’s revenue was four times higher after its first year working with TBH Creative and 86% higher after the second year.

TBH Creative knows our business, and they make sure we cover details like SEO optimization and user experience. Tatum and her team don’t just do a surface-level job. They give you 100%—every time.

Mark Branstad, Founder and CEO

About Tracking Football

Tracking Football is the only scouting service available that gives football teams access to independently verified data on key athletic performance statistics, like track and field data, in an easy-to-use format.

Like what you see? Tell us about your project.

Let's Talk

Tracking Football

Application development and interface design