Tracking Football
Application development and interface design
Marketing website and phased product application development supports business growth
Tracking Football hired TBH Creative for full-service, strategic digital marketing, helping with everything from application development and website redesigning to social media graphics and branding.
Goals—
- Improve website user experience with personas research and content reorganization
- Create marketing assets to promote the product and help with sales
Read more about this redesign project
See what Tracking Football had to say about working with TBH Creative
Player Athletic Index web page
About web page
Player Profile web page
Search Results web page
Marketing Website Design and Front-End Development
Tracking Football hired TBH Creative to improve their underperforming website and create new “must-have” custom online functionality to ensure business growth with their product.
Leveraging buyer personas research as our guide, TBH Creative refined Tracking Football’s website content and structure to better explain the product and improve the overall user experience.
Within the first weeks after launching these changes, the results were immediate. The Tracking Football team started to get more leads and the sales and demo process got easier because they didn’t have to spend as much time explaining the product.
Results
667%
closed won leads
within three years of website launch
Website redesign improves lead generation and increases contacts
70%
demo requests
within three years of website launch
Website redesign grows demo requests and helps drive conversions
86%
revenue
within two years of website launch
Website redesign supports marketing goals and grows revenue
TBH Creative knows our business, and they make sure we cover details like SEO optimization and user experience. Tatum and her team don’t just do a surface-level job. They give you 100%—every time.
Mark Branstad, Founder and CEO
About Tracking Football
Tracking Football is the only scouting service available that gives football teams access to independently verified data on key athletic performance statistics, like track and field data, in an easy-to-use format.
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