Indiana Hand to Shoulder Center
Social media management and web design and development
Laying the foundation for new ad strategies and greater patient engagement
The Indiana Hand to Shoulder Center partnered with TBH Creative to improve its social media strategy and conversion numbers. New CTA buttons and pop-up forms were created to help customers on their buying journey, which, along with newly-designed social media ads, were reported through Hubspot ad-tracking technology.
2021 Gold Aster Award (Marketing Service Line Campaigns)
Goals—
- Design social media ad templates and write paid ads for various channels
- Create and strategically place appointment request CTA buttons across the website
Read more about IHTSC's redesigned site
Physician bio detail page
Location webpage.
Fellowship web page
Blog List web page
Appointment Request web page
Inbound Marketing
IHTSC worked with TBH Creative to build an inbound marketing strategy to attract new leads using blogging, patient stories, customized landing pages, online appointment request forms, and more.
Results—
↑ 66.5% contact-to-patient rate since launch
Social Media Management
TBH Creative creates and manages IHTSC's social media—including organic posts and targeted ads—to reach 100,000+ existing customers and new leads monthly.
Results—
↑ 62.9% contact-to-patient rate since launch
Results
95%
website visitors
Social media promotion plan drives more users to the website
1,190%
appointment requests
Online scheduling form helps convert new leads
“TBH Creative provides a sophisticated level of marketing guidance and top-notch customer service. They customize their support and content with their client in mind, maximize the efficiency of the messaging and medium, and are organized. Never cookie-cutter.”
Dr. Greg Merrell, IHTSC surgeon
About Indiana Hand to Shoulder Center
For over 50 years, the orthopedic surgeons at Indiana Hand to Shoulder Center have provided cutting-edge hand, wrist, elbow, and shoulder care to patients from all over the country.
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