Specialty healthcare marketing partnership

Laying the foundation for new ad strategies and greater patient engagement

4x Gold Aster Award winner

The Indiana Hand to Shoulder Center partnered with TBH Creative to improve its social media strategy and conversion numbers. New CTA buttons and pop-up forms were created to help customers on their buying journey, which, along with newly-designed social media ads, were reported through HubSpot ad-tracking technology.

Goals—

Design social media ad templates and write paid ads for various channels
Create and strategically place appointment request CTA buttons across the website

View the most recent award-winning project

Read a Q&A with the client

Results

Within 3 months of launch

95% increase in website visitors

1,190% increase in appointment requests

Delivered on-time and on-budget

Services

Analytic Reporting Branding Content Creation Digital Marketing Email Marketing Inbound Marketing Paid Advertising Search Engine Optimization Site Success Manager Social Media Management Web Content Creation Web Design & Development Website Planning

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Inbound marketing

IHTSC worked with TBH Creative to build an inbound marketing strategy to attract new leads using blogging, patient stories, customized landing pages, online appointment request forms, and more.

Results—

↑ 66.5% contact-to-patient rate since launch

Indiana Hand to Shoulder Center marketing landing page example

Social media management

TBH Creative creates and manages IHTSC’s social media—including organic posts and targeted ads—to reach 100,000+ existing customers and new leads monthly.

Results—

↑ 62.9% contact-to-patient rate since launch

Testimonials

“TBH Creative provides a sophisticated level of marketing guidance and top-notch customer service. They customize their support and content with their client in mind, maximize the efficiency of the messaging and medium, and are organized. Never cookie-cutter.”

Dr. Greg Merrell
IHTSC Surgeon

“TBH Creative is knowledgeable, thorough, organized, and intuitive. They listen and respond to their clients’ needs. TBH brings innovative ideas to the table, seeks feedback, and adjusts accordingly. We could not be happier with our new website, multiple campaigns, and overall marketing exposure we have had with the entire TBH Creative team.”