Case study Indiana Hand to Shoulder Center

Client since July 2020

Laying the foundation for new ad strategies and greater patient engagement

The Indiana Hand to Shoulder Center partnered with TBH Creative to improve its social media strategy and conversion numbers. New CTA buttons and pop-up forms were created to help customers on their buying journey, which, along with newly-designed social media ads, were reported through HubSpot ad-tracking technology.


  • Design social media ad templates and write paid ads for various channels
  • Create and strategically place appointment request CTA buttons across the website

4x Gold Aster Award winner

View the most recent award-winning project

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Indiana Hand to Shoulder Center marketing landing page example

Inbound marketing

IHTSC worked with TBH Creative to build an inbound marketing strategy to attract new leads using blogging, patient stories, customized landing pages, online appointment request forms, and more.


↑ 66.5% contact-to-patient rate since launch

Social media management

TBH Creative creates and manages IHTSC's social media—including organic posts and targeted ads—to reach 100,000+ existing customers and new leads monthly.


↑ 62.9% contact-to-patient rate since launch

IHTSC Facebook Ad example
IHTSC landing page web design
Elbow service line web page
Physician bio detail page
Location detail web page
Blog list web page
Fellowship web page


95% website visitors

within three months

Social media promotion plan drives more users to the website

1,190% appointment requests

within three months

Online scheduling form helps convert new leads

“TBH Creative provides a sophisticated level of marketing guidance and top-notch customer service. They customize their support and content with their client in mind, maximize the efficiency of the messaging and medium, and are organized. Never cookie-cutter.”

Greg Merrell, M.D.
Dr. Greg Merrell, IHTSC Surgeon

About Indiana Hand to Shoulder Center

For over 50 years, the orthopedic surgeons at Indiana Hand to Shoulder Center have provided cutting-edge hand, wrist, elbow, and shoulder care to patients from all over the country.