The Indiana Hand to Shoulder Center partnered with TBH Creative to improve its social media strategy and conversion numbers. New CTA buttons and pop-up forms were created to help customers on their buying journey, which, along with newly-designed social media ads, were reported through HubSpot ad-tracking technology.
Gold Aster Award (Marketing Service Line Campaigns)
Gold Aster Award (Healthcare Blog)
Read a Q&A with the client
First hired: July 2020
IHTSC worked with TBH Creative to build an inbound marketing strategy to attract new leads using blogging, patient stories, customized landing pages, online appointment request forms, and more.
↑ 66.5% contact-to-patient rate since launch
TBH Creative creates and manages IHTSC's social media—including organic posts and targeted ads—to reach 100,000+ existing customers and new leads monthly.
↑ 62.9% contact-to-patient rate since launch
within three months
Social media promotion plan drives more users to the website
Online scheduling form helps convert new leads
“TBH Creative provides a sophisticated level of marketing guidance and top-notch customer service. They customize their support and content with their client in mind, maximize the efficiency of the messaging and medium, and are organized. Never cookie-cutter.”
For over 50 years, the orthopedic surgeons at Indiana Hand to Shoulder Center have provided cutting-edge hand, wrist, elbow, and shoulder care to patients from all over the country.