Illinois Bone and Joint Institute hired TBH Creative to help them stand out in Chicago's competitive market with strategic digital marketing campaigns to promote targeted service lines and enterprise website redesign work to improve conversions of patient leads.
2021 Gold Aster Award (Student-Athlete Digital Marketing Campaign)
First hired: July 2020
2021: TBH Creative helped the Illinois Bone and Joint Institute design, optimize, and promote the launch of their new OrthoInform Podcast webpage.
The project included:
2021: TBH Creative helped IBJI create a healthcare marketing campaign to promote their Knee Pain Relief services to local patients.
The project also included:
↑ 1.7% click-thru rate - Facebook (industry standard: 0.83%)
↑ 30% landing page conversion rate (industry standard: 6%)
↑ 38% email open rate (industry standard: 23%)
Through campaigns created and managed through Google Ads and Facebook, we drive targeted traffic to Illinois Bone and Joint Institute's website, directing potential leads to specific landing pages featuring customized messaging that provides answers to questions they were researching online.
↑ 4% click-thru rate - Google (industry standard: 1.79%)
↓ $0.76 cost per click - Facebook (industry standard: $1.32)
“We’ve really come to fully trust the TBH Creative team, their recommendations, and their overall strategies when it comes to our digital campaign initiatives. They’ve taken the time to get to know IBJI, as well as our distinct challenges and objectives, to craft campaigns that are not only based on best-practice knowledge but also fine-tuned to get the best results with our specific targets in our region.”
The Illinois Bone and Joint Institute’s physicians help patients in and around Chicago move better and live better using the most cutting edge technologies and modern orthopedic techniques.