New marketing ideas attract new patients
Illinois Bone & Joint Institute hired TBH Creative to help them stand out in Chicago’s competitive orthopedic provider marketplace. They needed help creating a strategic plan bolstered with fresh marketing ideas to fix user experience and tech debt issues left over from previous efforts.
Within our partnership so far, we have initiated paid campaigns to promote targeted service lines, established reporting systems and captured baseline metrics, created four comprehensive service line campaigns, and designed a new website that serves as a conversion hub. Our experts also audited their website content, trained their internal team on SEO best practices, rewrote and expanded top level service pages, and optimized historical content for search engines.
Marketing goals—
- Develop foundational assets for integrated marketing campaigns
- Create new traffic-generating resources
- Lead marketing automation strategy and execution
- Manage paid advertising campaigns
- Establish sophisticated reporting to guide activities and show ROI
- Fix website technical debt issues
- Optimize website service pages for greater conversions
- Design new page layouts for a streamlined patient experience
Results—
At the time of writing, we are entering into year four of the partnership. Here is a snapshot of the progress so far:
- Year over year increase in online appointment requests with 35% increase the first year, 101% increase in the second year, and 25% increase in the third year
- 300% increase in calls per month
2x Gold Aster Award winner
Read a Q&A with the client