The Mind Trust
Website redesign and brand refresh
Nonprofit helps people better understand their work with custom website design and updated visual brand assets
The Mind Trust hired TBH Creative to refresh their brand and develop a new website that would better represent and fully showcase the breadth and depth of the nonprofit’s important work to supporting the Indianapolis education community.
Goals—
- Refine the logo, refresh the color palette, expand supporting visual assets, and update the brand style guide
- Rework the site architecture around top users’ navigation needs, and make sure every page has a “home” in the user journey
- Evaluate and expand content to strengthen messaging around the group’s mission, vision, and core values
- Create a new site with a flexible modern design featuring page templates that accommodate more storytelling and authentic photography
Read a Q&A with the client
About The Mind Trust
Founded in 2006 by former Indianapolis Mayor Bart Peterson and former civic policy advisor David Harris, The Mind Trust works to improve the quality of K-12 education in Indianapolis for students across the city.
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