Case study The Mind Trust

Client since 2020

Nonprofit helps people better understand their work with custom website design and updated visual brand assets

The Mind Trust hired TBH Creative to refresh their brand and develop a new website that would better represent and fully showcase the breadth and depth of the nonprofit’s important work to supporting the Indianapolis education community.

Goals—

Refine the logo, refresh the color palette, expand supporting visual assets, and update the brand style guide
Rework the site architecture around top users’ navigation needs, and make sure every page has a “home” in the user journey
Evaluate and expand content to strengthen messaging around the group’s mission, vision, and core values
Create a new site with a flexible modern design featuring page templates that accommodate more storytelling and authentic photography

Read a Q&A with the client

Services

Identity and brand refresh

TBH Creative created a new identity and set of brand assets that both respected The Mind Trust history while reflecting who they’d become and where they are headed, created in a manner and design footprint more representative of their base. Deliverables included:

Refresh core mark design to be more contemporary, less casual
Modernize and streamline overall brand system look and feel
Update typographical stylings
Recast entire color palette to be fresher, less muted, while meeting critical WCAG 2.0 & ADA accessibility standards and thresholds

Web accessibility and web core vitals

The Mind Trust website was designed and developed with web accessibility and core web vital considerations in mind.

Selected color palette for sufficient contrast.
Built with adherence to WCAG standards.
Built and designed to keep page speed and user interaction measurements scores high.

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“TBH Creative is a perfect choice if your company or organization is looking for a talented team to execute your vision. They are a joy to work with and are experts in what they do.”

Kateri Whitley, Director of Communications

About The Mind Trust

Founded in 2006 by former Indianapolis Mayor Bart Peterson and former civic policy advisor David Harris, The Mind Trust works to improve the quality of K-12 education in Indianapolis for students across the city.

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