Since our first project together in 2012, TBH Creative has worked with Logansport Memorial Hospital to make continual improvements in online outreach by helping with inbound marketing strategy and content development, email marketing, website design and development, social media management, blogging, Google ads strategy and management, and more.
First hired: 2012
Logansport Memorial Hospital holds a 5K and fun walk called the River Bluff Run event every October. TBH Creative redefined the event’s brand elements in 2015, developing a bunch of new assets including an event logo and tagline, selecting new fonts and a color palette, billboard design and print collateral, and defining promotional design layout styles.
Additional services provided include:
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Recently we helped Logansport Memorial Hospital highlight patient stories on their website to bring these real patient experiences and successes to life.
The project included:
Check out the patient stories microsite
In 2016, we kicked off quarterly email marketing with Logansport Memorial Hospital, and our first goal was to get the data necessary to do more effective messaging with targeting. Their existing email list had no segmentation so we recommended a campaign in early 2017 that resulted in 42% of contacts self-selecting into health services segmentation buckets, which allowed us to tailor email content based on patients’ interests.
This customization also improved open rates to an average of 29.8%, nearly double the healthcare industry’s average email open rate of 16.87%.
Learn more about email marketing with TBH Creative
The goal of Logansport Memorial Hospital’s social media marketing efforts include expanding their reach and engaging positively with patients and the community. Some of the results so far:
Learn more about social media management services
I appreciate TBH Creative’s expertise and guidance. Their team is knowledgeable, detail-oriented, and very creative. I trust their work and opinions on any endeavor that we pursue, and I look forward to partnering with them for many years to come.
Logansport Memorial Hospital is a community hospital in Indiana serving people in Cass County and north central Indiana. The healthcare facility is a not-for-profit, county-owned, regional medical center.