Since our first collaboration in 2009, we have worked hand-in-hand with Kermans to help their team develop a comprehensive plan—including a wide range of services—to support their retail sales conversion process, increase leads, and enhance their reputation management efforts.
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First hired: 2009
In our brand work with Kermans Flooring, we addressed changes needed to the logo, shape assets, and color palette. We focused on improving the usage and community recognition. Work included:
To showcase their retail showroom, product offerings, and design services, TBH Creative’s photographer shot stock photography to enhance Kerman’s website, blog posts, downloadable content offers, and more.
Kermans created inbound marketing campaigns to help their customers, showcase their expertise, establish trust, and generate new contacts. TBH Creative assisted Kermans by creating a library of resources, including flooring maintenance tips, buyer’s guides, and trend reports.
To promote the flooring content offers and drive traffic to the website, TBH Creative provides social media management to the Kermans team. On Facebook, we use a mix of organic posts, blog articles, boosted posts, and targeted ads to reach over 10,000 every month. We also help manage their profiles on Twitter, Pinterest, and Houzz to build brand awareness and drive more traffic to the Kermans website.
Since the launch of their first site with TBH Creative until today, there has been an overall 372.35% growth in website visits. Kermans saw significant increases the first three years after launch and have continued to see increases in web traffic every year.
Before TBH Creative started its work with Kermans, they consistently ranked on pages 8–10 for their targeted keywords on Google and other search engines. Today with our ongoing help, even though flooring is a highly-competitive industry, Kermans now organically ranks on the first page of search results for its target local key terms.
In 2017-2018 time span, our marketing strategies gained Kermans nearly 100 new Sales Qualified Leads (one-on-one consultation requests) that were sent directly to their sales team. Over 200 Marketing Qualified Leads were also gained in this time period from marketing efforts like inbound, paid ads, and social media promotions.
Our relationship with TBH Creative is personal. They care about our growth. Lots of people can offer you services, but TBH Creative offers more than that. They want to be a part of your company, not just sell you tools.
Since 1921, Kermans Flooring has offered the Indianapolis area high quality carpet, area rugs, tile, and hardwoods.