Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization's marketing strategy. As such, the content should never be static. We strongly recommend that all of our clients use a Content Management System (CMS) to help update and maintain their own website.
Managing and updating a website can be a lot of work, but regular updates and timely maintenance is a key part of a successful website. The good news is there are ways to make this big job easier. Website maintenance can take less time and effort in the long run when you have a properly developed web strategy in place. The following tips will help you to improve your web strategy and create a website that is future-friendly and easier to maintain.