Sarah Matlock

Marketing Manager

Sarah brings a diverse background and range of skills to the team. She is responsible for TBH Creative’s social media management and client project work involving analytics, social media, production and testing. Sarah does a lot of her work behind the scenes – helping Tatum, scheduling meetings and making sure project details come together.

What to expect when working with Sarah

Sarah is a perpetual learner and is always looking to contribute in meaningful ways but also to learn more about what our clients might need in the future. Sarah is an avid researcher and analyzer so you can expect that her work on your projects will be informed and based on sound data. Be forewarned… you’ll probably also hear the occasional terrible pun from Sarah.

Contact Sarah

"I am a data geek so I really enjoy the process of analyzing campaign trends and goals so each decision is data-driven, increasing significantly the likelihood of success."

Name one thing you wish clients already knew or understood.

It’s very rare to see immediate and dramatic results in a digital marketing campaign. Every data point helps us make smarter decisions and increases the probability of success – it takes time to collect all that data and fine-tune to tactics to achieve optimal results.

What do you do when you’re not sitting in front of a computer?

I travel any chance I get! It doesn’t matter if it’s a two-hour road trip or a ten-day cruise, I love it all. I unwind in the evenings by taking walks with my husband, bingeing on Grey’s Anatomy, or DIYing something I found on Pinterest. (I also spend a lot of time at Target.)

At the end of the day, what makes you smile?

Puns and corny jokes get me every time. I also really enjoy spending time with my family and those rare occasions when my cat and dog actually get along.


Nashville, IN


Coffee or tea
Coffee, black


Favorite Food
Banana pudding


Favorite Color


Daisy Dog & Ralph Cat


Indiana University Purdue University Indianapolis


Favorite Movie


Favorite Quote
"Heartily know, when half-gods go, the gods arrive." - Ralph Waldo Emerson

Posts by Sarah

Big Data: What it is and 3 quick ways to incorporate it into your marketing strategy

For marketers, the influx of data can assist campaign planning and success measures if we know how to use it.

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7 best practices for marketing to millennials

To help your marketing efforts with the younger crowd, we compiled seven tips for marketing to millennials.

Read more

All posts by Sarah

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