Sarah Matlock

Marketing Manager

Sarah is an experienced digital marketer with expertise in data analysis, audience segmentation, paid advertising management, content creation and distribution, and strategic web design and development.

Known as a team player throughout her career, Sarah adds a lot of fun—and the occasional bad pun—to every project. Prior to her current role, Sarah worked with several nonprofits, including School of Wheels Indianapolis and Riley Children’s Foundation.

What to expect when working with Sarah

You can always count on Sarah to know what comes next. Process-driven yet flexible and helpful, she gets the nuances involved with managing large, complex projects (and keeping them on track).

Sarah provides day-to-day communications with clients. She keeps everyone on the same page to make sure all the details come together—on time and schedule.

Results-driven, Sarah also uses her analytical skills to make sound, strategic recommendations that solve problems and boost marketing ROI.

Contact Sarah

“I am a data geek. I enjoy digging through the numbers to help clients make decisions about marketing campaign strategies to increase their chances for success.”

Name one thing you wish clients already knew or understood.

It’s very rare to see immediate and dramatic results in a digital marketing campaign. Each data point helps us make smarter decisions and increases the probability of success – it takes time to collect all that data and fine-tune tactics to achieve optimal results.

What do you do when you’re not sitting in front of a computer?

I spend most weekends tackling home improvement projects, taking walks with my husband, daughter, and dogs, or bingeing Law & Order: SVU.

At the end of the day, what makes you smile?

Spending time with friends and family, travelling, and DIY / Pinterest projects

location

Born
Nashville, IN

coffee

Coffee or tea
Coffee, black

food

Favorite Food
Bananas

family

Family
James and Charlotte

color

Favorite Color
Grey

pets

Pets
Dasiy, Rosie, & Ralph

education

College
Indiana University Purdue University Indianapolis

movie

Favorite Movie
About Time

quote

Favorite Quote
"Heartily know, when half-gods go, the gods arrive." - Ralph Waldo Emerson

Posts by Sarah

Big Data: What it is and 3 quick ways to incorporate it into your marketing strategy

For marketers, the influx of data can assist campaign planning and success measures if we know how to use it.

Read more

7 best practices for marketing to millennials

To help your marketing efforts with the younger crowd, we compiled seven tips for marketing to millennials.

Read more

All posts by Sarah

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