Mitsch Design
Interior design account-based marketing
Mitsch Design hired TBH Creative to define and execute a comprehensive marketing strategy to introduce their agency to new markets. Their strategic plan prioritized campaigns and tactics based on targeted buyers’ needs and Mitsch Design’s strengths.
Our foundational work included creating new content, custom landing pages, social media templates, print collateral, and paid ad templates, as well as email automation, campaign progress tracking, and chat integration setup.
TBH Creative also helped Mitsch design a personalized account-based marketing experience for high-value leads that included multiple touchpoints designed to support client-led sales outreach activities.
Their new website project is in progress and it will launch in 2022.
Goals—
- Lead generation in new territories
- Prepare marketing strategy and assets for repeatable marketing activities
- Set up goal tracking and reporting dashboards
Account-based marketing
This campaign focused on marketing directly to companies Mitsch Design wanted to work with but had yet to make a connection. The marketing tactics were created as friendly and personalized soft introductions for the sales team.
Work highlights included:
- Strategy planning
- Email content and targeting
- Paid ads creation and management
- Mailer design and gift planning
- Chatbot strategy and setup
About Mitsch Design
Mitsch Design is a full-service commercial interior and architectural design firm.
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