Megan S. Ott Foundation
Sponsored marketing
Using the web to support fundraising
Since 2010, TBH Creative has supported the Megan S. Ott Foundation through on-going in-kind services—web design and coding, branding and logo development, website hosting, social media, video production, and other marketing work—to help the nonprofit tell their story and help them help families in need.
2022 Silver Aster Award (Healthcare Event Marketing and Branding)
Goals—
- Communicate with prospective donors, volunteers and grant recipients via any platform
- Update their website and make sure it is presented clearly and with a strong identity whether viewed on a desktop, tablet or mobile device
- Enhance the content on the website to include videos that tell their story in a more compelling fashion
Read what the client said on Clutch
Brand strategy
TBH Creative developed all the visual pieces of the Megan S. Ott Foundation’s brand identify. Work included:
- Logo
- Coordinating graphic assets
- Color palette
Event marketing
TBH Creative designed and developed promotional materials, branding assets, and other pieces of collateral in support of the Foundation’s annual fundraising event, A Night for Magical Moments.
Marketing campaign
TBH Creative helped the Megan S. Ott Foundation create marketing materials and other assets to support their first year-end fundraising campaign in 2018, which raised over $10K. Work included:
- Social media posts (graphics, copy, and scheduling strategy)
- Direct mail (fundraising brochure, letter, and mailing/return envelopes)
- Emails
Video storytelling
Videos empower the Foundation to better tell their story, engage with their audience, and elicit action. Because of content like this, visitors are staying on the site 34% longer than they were the year before. Using this video as a public service announcement has helped attract 47% more visitors than before as well.
Results
57%
page views
within first year after site launch
Website redesign keeps visitors engaged and drive conversions
89%
website traffic
within first year after site launch
Website redesign increases visits to the website from target audience
“The Megan S. Ott foundation is fortunate to have found TBH Creative. With the knowledge, guidance, and support from TBH Creative team, we have been able to build our online presence. The team could not be easier to work with, and they seem to always want to help in any way possible which is hard to find.”
Nicole Carnahan, Board of Directors
About Megan S. Ott Foundation
The Megan S. Ott Foundation is the legacy of Megan Snyder Ott. Megan envisioned an organization that would provide financial support and “spread sunshine” to families fighting the battle of breast cancer.
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