Healthcare organization bolsters brand with a strategic website redesign
The Indiana Hemophilia and Thrombosis Center’s marketing team hired TBH Creative to build a new website to support reputation-building marketing outreach efforts, communicate details about blood disorder research and treatment offerings, and serve as a nationally-recognized resource for educational information.
Goals—
- Collect patient leads and physician referrals online
- Improve user experience with copyediting, search engine optimization, and content reorganization
- Simplify the process of making site updates through the integration of an easy-to-use content management system that doesn’t require advanced coding knowledge
- Create a modern yet flexible design to accommodate future growth