Beauty brokerage website redesign

Redesign and improved landing page relevancy decreases bounce rate

Greg Dawson desktop website homepage preview

Greg Dawson and Associates hired TBH Creative to redesign the company’s outdated website and make improvements to help the beauty brokerage firm better serve their customers online.

Goals—

Create a sophisticated new design that looks great on all devices
Update the company wordmark
Edit website content and reorganize the site architecture to make it easier for target website users to learn about Greg Dawson and Associates
Build a team directory, sortable by territories, with detail views for everyone in sales to make finding contacts easier
Set up an interactive form builder tool for creating and editing forms, as well as storing submissions
Empower Greg Dawson’s team to make their own website updates with comprehensive training on how to use TBH Creative’s content management system

Read a Q&A with the client

Results

24% reduction in bounce rate within first year of launch

40% increase in organic search traffic within first year of launch

8x increase in website visitors within first year of launch

Services

Web Content Creation Web Design & Development Website Planning

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Logo design refresh

Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.