Greg Dawson and Associates hired TBH Creative to redesign the company’s outdated website and make improvements to help the beauty brokerage firm better serve their customers online.
First hired: 2017
Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.
Founded in 1954, Greg Dawson and Associates is a nationwide professional beauty brokerage firm. They have achieved the highest sales volume in the beauty industry while maintaining the fewest number of manufacturers.