Case study Greg Dawson and Associates

Client since 2017

Redesign and improved landing page relevancy decreases bounce rate

Greg Dawson and Associates hired TBH Creative to redesign the company’s outdated website and make improvements to help the beauty brokerage firm better serve their customers online.


  • Create a sophisticated new design that looks great on all devices
  • Update the company wordmark
  • Edit website content and reorganize the site architecture to make it easier for target website users to learn about Greg Dawson and Associates
  • Build a team directory, sortable by territories, with detail views for everyone in sales to make finding contacts easier
  • Set up an interactive form builder tool for creating and editing forms, as well as storing submissions
  • Empower Greg Dawson’s team to make their own website updates with comprehensive training on how to use TBH Creative's content management system

Tell us about your project.

Greg Dawson and Associates, Incorporated Logo

Logo design refresh

Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.

Greg Dawson blue


Greg Dawson Red


Greg Dawson orange


Greg Dawson desktop website homepage preview
About web page
Team list web page


24% bounce rate

within first year after site launch

Website redesign keeps visitors engaged and helps drive conversions

40% organic search traffic

within first year after site launch

Website redesign attracts more users from target audience

8x website visitors

within first year after site launch

Website redesign increases overall traffic from potential customers

About Greg Dawson and Associates

Founded in 1954, Greg Dawson and Associates is a nationwide professional beauty brokerage firm. They have achieved the highest sales volume in the beauty industry while maintaining the fewest number of manufacturers.