Greg Dawson and Associates hired TBH Creative to redesign the company’s outdated website and make improvements to help the beauty brokerage firm better serve their customers online.
Read a Q&A with the client
First hired: 2017
Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.
within first year after site launch
Website redesign keeps visitors engaged and helps drive conversions
Website redesign attracts more users from target audience
Website redesign increases overall traffic from potential customers
Founded in 1954, Greg Dawson and Associates is a nationwide professional beauty brokerage firm. They have achieved the highest sales volume in the beauty industry while maintaining the fewest number of manufacturers.