Technology branding and marketing

Website redesign and digital marketing efforts grow sales pipeline

TBH Creative and Baker Hill started with the core question: What problems can Baker Hill solve for their clients? That client-focused approach guides all of our marketing efforts.

Through this ongoing partnership, TBH Creative supports Baker Hill’s business goals with digital and traditional marketing work, including everything from creating email workflows and inbound campaigns to helping with internal branding and event marketing.

Goals—

Redesign and optimize the Baker Hill website to better present service offerings and attract new leads
Add depth to digital marketing campaigns by building landing pages, producing video content, writing blog posts, designing infographics, and more
Develop, execute, analyze, and refine email marketing automation strategies to support lead generation
Drive targeted traffic to the Baker Hill website with ROI-focused Google Ads management and reporting

Results

285% increase in subscribers within first month of campaign launch

19% increase in organic search new users within first year of site launch

186% increase in consultation requests within first year of site launch

Services

Analytic Reporting Branding Content Creation Creative Services Digital Marketing Email Marketing Inbound Marketing Paid Advertising Photography Search Engine Optimization Video Services Web Design & Development Website Planning

Visit website

Branding

TBH Creative refined Baker Hill’s logo and color palette to strengthen and modernize their brand identity assets.

We focused on creating a more dynamic, cohesive, and comprehensive identity system with the flexibility to work in a wide range of applications, both online and offline.

Though we completed our first—and primary—integration of their updated brand identity assets as part of our website redesign work, TBH Creative continues to help Baker Hill incorporate their refreshed logo and color palette into everything from tradeshow booth and office signage to sales collateral materials, such as posters and magazine advertisements.

timeline history of baker hill for their office wall

Using custom dimensions of an interior wall at Baker Hill headquarters, we designed a 68-foot display showcasing the company’s history to celebrate accomplishments, note milestones, and encourage team pride.

Event marketing

The annual Prosper conference for Baker Hill customers includes workshops, lectures, product demos, and more. Starting in 2016, we helped Baker Hill’s marketing team completely rebrand and re-introduce the event. On-going services include:

Event wayfinding signage
Mobile app visuals
Email templates and automated email marketing campaigns
PowerPoint template development for all presentations

See more examples from the first year’s event

Video marketing

As part of their rebranding launch, TBH Creative created a handful of videos, including one that uses storytelling to showcase the features of the new Baker Hill NextGen lending solution. Through that video, we help educate prospects about the features and functions of the new banking software.

Results

1600+ organic plays on Baker Hill website
93% play rate
8.6% conversion rate on final screen CTA

Baker Hill NextGen lending solution

Inbound marketing

In tandem with branding updates and creating new collateral, we have created inbound marketing campaigns to attract prospective clients and partners support Baker Hill’s website. Tactics include campaign planning and strategy, content creation, email marketing, social media marketing, and reporting.

Results

4,756 contacts influenced by an inbound campaign in 2018
262% more new contacts in 2018 compared to the previous year
93% more email clicks in 2018 compared to the previous year

Paid search marketing

Through campaigns created and managed through Google Ads and Bing, we drive targeted traffic to Baker Hill’s website, directing potential leads to specific landing pages featuring customized messaging that provides answers to questions they were researching online.

Results

Four times more leads come through via paid ads
Nearly doubled their prior average click-through rate

Testimonials

“I engaged TBH Creative to assist with a re-branding and digital marketing effort for Baker Hill. In TBH Creative, we have found a true marketing partner—not an order taker—and that keeps my internal team on our toes and always thinking.”

Deidra Colvin
Chief Marketing Officer

“Baker Hill relaunched their website in early 2017 and re-branded with the help of TBH. They have worked on multiple campaigns with us over the past two years. We love having a local creative partner!”