Case study Precast Life

Client since 2023

Inspiring new interest in precast concrete through an advocacy campaign and interactive website

To spark greater awareness of career opportunities and innovation in precast concrete, the National Precast Concrete Association partnered with TBH Creative to bring the “Precast Life” campaign to life. We built the brand, produced a promotional video, and created an engaging, interactive website filled with resources for students, educators, community leaders, and the public.

Ongoing work includes multi-tiered advertising and social media strategies, expanding the campaign’s reach, and encouraging more people to explore the possibilities of a future in precast.

Services

Campaign launch video

Created as the centerpiece for the Precast Life campaign, this promotional video introduces the power and impact of precast concrete in everyday life. Designed to spark curiosity and build excitement, the video sets the tone for the website experience and broader outreach on social media.

Video— Welcome to the Precast Life
precast life logo package
Statistic: Precast storm shelters are built to withstand winds over 200 mph
Precast concrete structures
Preview of precast life website Discover precast page on mobile
precast life patterned background
Visit website View similar projects
Preview of Careers page
Preview of What's old is new landing page
Preview of What's gray is green landing page
Preview of Build with the best landing page
Preview of Precast protects landing page

  • TBH Creative was an incredible partner in redesigning a tool that’s vital to our membership and our efforts to elevate awareness of the industry. Their process and planning made the entire venture go smoothly. They were always quick to react to hiccups in our plans with viable solutions. I would highly recommend TBH Creative to any company looking to develop a modern website with a partner with a high level of expertise that also provides an superior level of support throughout the process.

    Heather Bremer
    Heather Bremer, Digital Content Director

  • “We couldn’t have asked for a better partner to build this brand from the ground up and launch it into the world. Thanks to the TBH Creative team for making this dream a reality.”

    Christy Denault, VP of Marketing & Communications

  • “We couldn’t have asked for a better partner to build this brand from the ground up and launch it into the world. Thanks to the TBH Creative team for making this dream a reality.”

    Christy Denault, VP of Marketing & Communications

  • “We couldn’t have asked for a better partner to build this brand from the ground up and launch it into the world. Thanks to the TBH Creative team for making this dream a reality.”

    Christy Denault, VP of Marketing & Communications

  • “We couldn’t have asked for a better partner to build this brand from the ground up and launch it into the world. Thanks to the TBH Creative team for making this dream a reality.”

    Christy Denault, VP of Marketing & Communications

About National Precast Concrete Association

The National Precast Concrete Association (NPCA) provides industry leadership by promoting quality precast concrete across all markets, addressing industry challenges and developing opportunities for member success.

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