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Lawfirm website redesign

Should a website redesign be treated as a strategic investment towards growth?
Preview of Oliva Gibbs website home page design

Website redesign as a strategic investment towards growth

Oliva Gibbs hired TBH Creative for a full-service, strategic website redesign and development. The company had ambitious growth goals and needed a website that more accurately showcased their brand and highlighted their culture.

They wanted a website that was both visually elevated and easy to manage on the backend. Their previous site was outdated, and they had outgrown its capabilities. They needed a solution that would be easier to maintain and built to scale as the firm continued to grow.

Their leadership team viewed the redesign as more than a digital update—they understood it as a core investment in their infrastructure for long-term growth.

Goals—

  • Increase lead generation
  • Maintain a consistent, elevated brand
  • Build scalable, high-quality website infrastructure
Oliva Gibbs website Home page preview
Oliva Gibbs website Professionals Detail page preview
Oliva Gibbs website Location List page preview
Oliva Gibbs website Careers Culture page preview
Oliva Gibbs website Schedule a Call page preview
Oliva Gibbs website Practice Areas List page preview
Oliva Gibbs website Practice Area Title page preview

Digital brand style guide

After a brand evolution that included updated logos and elevated visual patterns from their website project, Oliva Gibbs needed a single source of truth for internal teams and external partners. Their prior static PDF guide was outdated, difficult to update, and often misused due to version-control issues.

What we did

  • Designed and developed a digital system for brand guidelines
  • Prepared pages to present logos, colors, and typography
  • Defined font, photo, and editorial standards
  • Delivered training for ongoing ownership and updates
Oliva Gibbs brand style guide feature graphic
Oliva Gibbs brand style guide Colors page sample
Oliva Gibbs brand style guide Editorial page sample
Oliva Gibbs brand style guide Photography page sample
Oliva Gibbs brand style guide Typography page sample

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