UX design

Re-imagined UX improves usability for parents and athletes

NCAA Eligibility Center desktop homepage web design

When a website doubles as a service, the design takes on a new level of importance. Not only does its design need to communicate the brand and support the mission, it also needs to help the user get from start to finish. The NCAA Student-Athlete Eligibility Center came to us with just this challenge.

The Center’s website was outdated in technology and design. This made the already complex multi-step application process even more challenging and confusing for students and their parents. Further complicating matters, the website was not accessible on hand-held devices.

Goals—

Create a modern, user-centric website design
Develop front-end code to connect with upgraded back-end technology
Use user-interface design best practices to build a workflow that ensures users know where they left off (and what they have left to complete) during the application process

Services

Web Design & Development Website Planning

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Testimonials

“The new website is modern, intuitive and very easy to use. We’re really pleased with the way it looks and works. It is major shift in appearance from the old website to the new one, and that’s a result of your team’s great design.”

John Johansson
Associate Director of Eligibility Center Communications, NCAA

“We are very pleased with the design of the new site—you guys did a great job from the beginning to end, understanding what we were looking for and then executing on it.”