Strategic rebrand and website upgrade to support practice growth and patient care
As Florida Orthopaedic Institute (FOI) prepared to merge with five other orthopedic practices, they needed more than a brand update—they needed a digital transformation. Their outdated website, nearly a decade old, no longer reflected the scale or quality of their care. After several unsuccessful agency partnerships, FOI turned to TBH Creative for strategic marketing leadership.
In our first year together, key initiatives included a complete rebrand, a new website focused on enhancing the patient journey, a communications campaign around the merger, and SEO and inbound marketing efforts to support service line growth.