Case study Florida Orthopaedic Institute

Client since 2023

Strategic rebrand and website upgrade to support practice growth and patient care

As Florida Orthopaedic Institute (FOI) prepared to merge with five other orthopedic practices, they needed more than a brand update—they needed a digital transformation. Their outdated website, nearly a decade old, no longer reflected the scale or quality of their care. After several unsuccessful agency partnerships, FOI turned to TBH Creative for strategic marketing leadership.

In our first year together, key initiatives included a complete rebrand, a new website focused on enhancing the patient journey, a communications campaign around the merger, and SEO and inbound marketing efforts to support service line growth.

Preview of specialties website page
spine xray
granddaughter playing with hose with grandmother
mobile site preview of physician website page
FOI branded background
Preview of FOI surgery page on tablet
FOI home page web design
Physicians list page
Spine specialty page
Locations map page
Appointments page
Careers page

Results

18% appointment request clicks

within three months of website launch

Website redesign grows appointment requests and helps drive conversions

45% views per active user

within three months of website launch

Website redesign improves site traffic and user engagement

23% organic search sessions in state

within three months of website launch

Website redesign supports search engine optimization efforts

"TBH Creative was the perfect fit for Florida Orthopaedic Institute at a time when we needed them the most. We engaged them to enhance our branding in the market, design and replace our website and redesign our digital marketing approach. TBH Creative has a track record of success with orthopedic practices, and they exceeded our expectations with the project deliverables. In a short period of time, we are already seeing a return on our investment."

Lee Levanduski
Lee Levanduski, Chief Operating Officer

About Florida Orthopaedic Institute

FOI is a world leader in orthopedic care. The FOI physicians combine world-class training, innovation and individualized solutions to keep patients active.