The market for assisted living and independent living communities is becoming more and more competitive. Seniors and their families have more choices than ever before. CrownePointe of Carmel needed a new website that would communicate its high level of care and offerings both visually and through words. TBH Creative’s team developed and implemented a website strategy that dramatically updated their online marketing capabilities.
Goals—
- Update website design to visually communicate the quality of care offered
- Responsive design that functions on any size screen–mobile device, tablet or desktop computer
- Upgrade to CMS that is easier to maintain for internal staff
Results
64% increase in organic search users since launch
33% increase in landing page views since launch
45% increase in website sessions since launch
