It’s a common problem: your business grows, you add new standards, your team has their hands full dealing with the everyday aspects of business and before you know it, your website is drastically out of date. It’s time for a website redesign from the bottom up—new architecture, updated design elements and new content.
This was certainly the case for Strategic Materials. They knew the website was one of their primary “faces” in the marketplace but they had let it get behind the times. They came to TBH Creative wanting to start with a sound strategy and then move into new design and content.
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First hired: 2015
Within one year of the website launch, the Strategic Materials website had over 161,000 pageviews.
The Strategic Materials website includes a growing library of resources, so the metrics showing that users spend 3+ minutes on the website on average is a good indicator that users are reading the materials shared on the website.
When I started the design project with TBH Creative, all I knew was that I didn't like my current site and wanted something better and different. TBH was able to take that broad statement and translate it into a design that was modern and fresh but still appropriate for my type of business. TBH proved to be both talented in design and diligent in project management. The combination of these skills led to a new website that I am extremely proud of. Tatum and her team were a joy to work with and I look forward to working with them again on our next project.
With 40 plants across North America, Strategic Materials is the largest glass recycler on the continent. Recycled materials from Strategic Materials are utilized to create a wide range of products used in daily life, including: fiberglass insulation, food & beverage containers, reflective materials, and other consumer and industrial products.