When writing content for your website, it can be easy to get bogged down in search engine optimization (SEO), keyword phrases, long tail content, calls to action, internal linking, headers... yes, all of those things are important. But there’s one thing that even Google says should take precedence when writing content for your website: your audience.
It seems like a simple statement: Know your audience. One of those concepts that's so obvious you shouldn't even have to say it. But many people charge forward with their website design without taking the time to know their audience. When that happens, the result is almost always going to be short-lived.