Must Have Skills
Education required: Degree in Marketing, Journalism, English, or Creative Writing
Work experience: Minimum 5 years of professional copywriting at an advertising agency or in-house agency.
Writing portfolio: Experience writing and editing copy for websites/microsites, landing pages, blog posts, and pillar pages, email campaigns, social media posts, and paid ads.
SEO/optimization: Working knowledge of keyword research and SEO standards for website copy.