Ed Illig

Brand Design Strategist

Ed began meddling with, and melding, available technologies with strategic design and the human experience early in his career. From the retail store, space, packaging, and graphic design, to the web, apps, martech, engagement platforms, and SaaS, Ed definitely loves delivering a goodly mashup of seamless possibility with outcome-oriented thinking to the projects in his care.

What to expect when working with Ed

Having spent time on both the agency side and client side I’ve led results-driven brand, creative, and design teams as well as internal marketing teams. At TBH Creative I focus those experiences on our client’s brand challenges and desired business outcomes—bringing a mix of pragmatics and unbridled, “what ifs,” to bear on them.

Contact Ed

“Everything is designed, both the forgotten and the memorable. Be memorable.”

What do you like best about working at TBH Creative?

The people. I enjoy their astute expertise, their helpful and good-humored attitudes, their team and service-minded approach, their poise — even under duress, their sturdy work ethic. And, they’re simply flat out nice people. There’s a quiet and steadfast focus on applied excellence here that really resonates with me.

Name one thing you wish clients already knew or understood.

Just how much the people behind their work want to ensure they succeed. But I think they actually know that.

What do you do when you're not sitting in front of a computer?

Hopefully in my Fiat, top down, on my way to a hike.

location

Born
Sandusky, Ohio

coffee

Coffee or tea
Coffee—black

family

Family
Wife, two daughters and one son

compass

Favorite Trip
Eurorail-ing all over France and adjacent countries

color

Favorite Color
Dusty yellow orange

education

College
CCAD

music

Favorite Song
Overgrown — written and recorded by my son for his (much, 7 years) younger sister

movie

Favorite Movie
"The Secret Life of Walter Mitty", "Hunt for the Wilderpeople", or "The Accountant"

animal

Favorite Animal
Probably the Puffin

Posts by Ed

Why brand strategy is good for business (plus 7 key branding principles)

In this article, we’ll look at the key components of how a solid brand strategy ties to your organization’s tangible market value.

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Best account-based marketing tactics: ABM secrets you need to know in 2022

Read on to learn about the different types of this powerful business marketing strategy, and learn the secrets you need to know to get the most out of an ABM campaign.

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All posts by Ed