Full service strategy digital marketing

Optimized marketing and reporting to grow sales

Wanting to expand into new markets and increase sales with their existing customers, Texon partnered with TBH Creative to update their website and enhance their use of traditional and digital marketing outreach.

Through this ongoing marketing partnership, TBH Creative supports Texon with a wide range of strategy, design, and development projects, from setting up a Hubspot marketing dashboard and creating email workflows to refreshing brand assets and upgrading its website.

Goals—

Conduct persona interviews and research target audiences
Write and design new customer-centric email marketing and paid ad campaigns
Refresh brand assets and update promotional event signage
Create an email marketing strategy
Develop a blogging calendar
Set up Hubspot reporting dashboard for marketing automation (with customer data sync)
Report on SEO baselines
Upgrade its website

Read a Q&A with the client

Results

67% faster website within one month of launch

45% increase in organic web traffic within one month of launch

480 chatbot conversations within one year of launch

Services

Analytic Reporting Branding Creative Services Digital Marketing Email Marketing Paid Advertising Website Planning

Visit website

Brand strategy

TBH Creative helped Texon update their existing branding assets to help them stand out from the competition and have the flexibility to tweak their look and messaging when reaching out to new target audiences. Some of our work with Texon included:

Simplified the logo and updated the tagline
Modernized and streamlined the overall brand look and feel
Established overall look/shape as well as the colors
Updated and expanded the color palette

Texon's new branding at their tradeshow booth

Reporting

TBH Creative worked with Texon to set up clear reporting to track the results of marketing efforts and provide insights on what was driving ROI and where to focus attention, based on goals of:

Getting a holistic view of all marketing efforts
Viewing data-driven insights (and identify problems)
Following progress to plan more effective marketing strategies

Man reviews sales-related findings in Hubspot marketing reporting dashboard

Email marketing

TBH Creative helped Texon to set up flexible templates and customizable boilerplate language for engaging email marketing campaigns linked to real-time data reports that show how customers interact with email messages, in order to:

Grow business by boosting conversion rates
Track successes to learn what’s working

Detailed view of results from email sent to users in a specific target audience group

“TBH Creative are very responsive, professional, and extremely forward-thinking! I would highly recommend them to anyone looking for A+ talent. I’ve worked with several agencies over the last 15 years in the SEO, PPC, and design space but not really anyone that could put all the players in the same room. With TBH, they have the right players. We have really enjoyed the TBH team for not only what they bring to the table, but also because they are really genuine, good people!”