Marketing retainer & website redesign

Strategic rebrand and website upgrade to support practice growth and patient care

As Florida Orthopaedic Institute (FOI) prepared to merge with five other orthopedic practices, they needed more than a brand update—they needed a digital transformation. Their outdated website, nearly a decade old, no longer reflected the scale or quality of their care. After several unsuccessful agency partnerships, FOI turned to TBH Creative for strategic marketing leadership.

In our first year together, key initiatives included a complete rebrand, a new website focused on enhancing the patient journey, a communications campaign around the merger, and SEO and inbound marketing efforts to support service line growth.

Read a Q&A with the client

Results

Within 3 months of launch:

18% increase in appointment request links

45% increase in views per active user

23% increase in organic search sessions in state

Services

Analytic Reporting Branding Digital Marketing Inbound Marketing Paid Advertising Search Engine Optimization Social Media Management Web Content Creation Web Design & Development Website Planning

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grandmother playing with hose with granddaughter

mobile screen preview of physician bio page

“TBH Creative was the perfect fit for Florida Orthopaedic Institute at a time when we needed them the most. We engaged them to enhance our branding in the market, design and replace our website and redesign our digital marketing approach. TBH Creative has a track record of success with orthopedic practices, and they exceeded our expectations with the project deliverables. In a short period of time, we are already seeing a return on our investment.”

Lee Levanduski
Chief Operating Officer

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